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Marketing will keep you updated with all of the movements within the industry in September 2024. This article will continually update throughout the month.
Appointments
Venetian Media Group announces two key leadership appointments
5 September: Sean McCaull has been promoted to chief experience officer. In his new role as CXO, McCaull will oversee both the client experience and the internal experience of VMG’s staff across its various brands.
VMG is also pleased to announce the appointment of Olivier Starck as chief product and solution officer. In this role, Starck will be responsible for driving the development of innovative, results-driven products and solutions that deliver value and effectiveness within each of VMG’s specialised agencies.
DDB Sydney appoints Anna Paine and Owen Bryson as creative directors
5 September: Paine and Bryson are returning to DDB Sydney following a three-year stint at indie agency Dig where they launched the ‘Good value booze, for good value people’ platform for The Bottle-O and spearheaded new business wins including Australian Pork and Mitre 10. In their new role as creative directors, Paine and Bryson will be responsible for continuing the agency’s heritage-making, emotionally charged creativity for brands including McDonald’s, Volkswagen, Westpac and Lipton Iced Tea.
DDB Sydney chief creative officer Matt Chandler said: “As a creative leader you sometimes have to make very difficult decisions; this was not one of them. Anna and Owen were one of the best hires we ever made and, as I told them when they left, one day we’d be hiring them again. I’ve been very impressed, and very proud to see the work they’ve done with Dig – I know we’re very fortunate to have them return to DDB.”
QMS appoints Michael Whiteside as national sales director – advanced trading
11 September: Leading digital outdoor media company QMS has announced the appointment of Michael Whiteside as national sales director – advanced trading.
QMS chief revenue officer Alex Kerley said: “I’m very happy to welcome Michael to the QMS team. He is one of the best in the business and a proven business leader, experienced in developing high-functioning teams and sustained outcomes for clients. With almost two decades of publisher, adtech and agency experience, he has a proven track record of helping businesses and brands grow.”
Chief sales officer Tim Murphy said: “Michael’s appointment reinforces our commitment to, and leadership in, programmatic digital out of home, which is a key part of our total DOOH offering to continue delivering great results for our clients.”
Havas Media Network appoints Rebecca Tos as managing partner ANZ of consumer science and analytics (CSA)
17 September: Havas Media Network has appointed Rebecca Tos as managing partner ANZ of CSA, the global data and technology consultancy of Havas Media Network, now launching in the ANZ market.
Havas Media Network CEO Virginia Hyland said: “Rebecca is a rare talent within our industry with a sharp focused mind that can unpack and develop business solutions for clients with compelling results. Rebecca will play a key role in leaning into our clients’ businesses in a true partnership extension.”
Clemenger BBDO announces four senior leadership appointments and promotions
18 September: Clemenger BBDO has significantly boosted its strategy team with four leading industry talents as the agency reimagines its strategy for a new era.
Jon (JT) Turton has been appointed as experience strategy director, Vanessa (Ness) Quincey has been promoted to senior strategy director, Maya Mausli has been appointed as head of product, and Brooke Thompson has been promoted to head of strategy.
QMS appoints Meaghan Scurr as group business director for City of Sydney portfolio
18 September: Leading digital outdoor media company QMS has announced the appointment of Meaghan Scurr (nee Spencer) to the new role of group business director for its City of Sydney network.
QMS City of Sydney general manager Olivia Gotch said: “I’m delighted to welcome Meaghan to the City of Sydney team. She is a real talent, with great people leadership skills, strong connections across the market, and a strong passion for digital out-of-home. Her appointment reflects the importance QMS places on our premium, digital City of Sydney network, which continues to be the benchmark for street furniture globally.”
Revolution360 appoints Patrick Beck as NSW sales director
20 September: Leading out-of-home agency, Revolution360 is thrilled to announce Patrick
Beck as its new sales director for New South Wales. In this newly created position, Beck will lead the Sydney sales team to drive business growth and support existing client partners in delivering innovative solutions across the brand’s portfolio.
Revolution360 general manager Josh Fitzgerald said: “Patrick joins at an inflection point for our business as we expand our team to support the tremendous growth we’re experiencing. With his background and knowledge of the outdoor advertising market, we’re confident that he’ll play a key role in enhancing our presence in the Sydney market and delivering exceptional value to our clients.”
Deepend appoints Chris Rollings as head of product innovation
20 September: Deepend Group has appointed Chris Rollings (ex-Google) as head of product innovation to lead a new era of business growth. This newly established role will drive the group’s efforts to create and launch new products, platforms and movements that align with the evolving needs of the market.
Deepend Group CEO Matt Griffin said: “With Chris joining as our head of product innovation, we’re set to continue creating products that not only anticipate demand but also tell a story through their design and content helping to drive down future marketing spend.”
BrandOpus expands Nikki Moeschinger’s role to APAC region
20 September: As a result of recent organic growth in the region, BrandOpus managing director Nikki Moeschinger’s role has expanded beyond Australia and New Zealand to incorporate the broader Australia Pacific region.
BrandOpus is a strategic brand identity and design agency, with studios in the UK, US and Australia. Founded in 2007, some of its long-standing clients include McCain, McCormick and Kraft Heinz.
Silverpush appoints Jarryd Gaggin as national sales director
20 September: Jarryd Gaggin brings more than 15 years of diverse media experience as a trusted advisor across a range of traditional and digital channels. Over the past six years, his leadership in sales has helped grow some of the market’s leading AdTech companies.
In his new role, Gaggin will lead Silverpush’s sales strategy in Australia, focusing on expanding the brand’s local presence and building market awareness. He will play a key role in driving growth and ensuring that Silverpush’s innovative AI-driven solutions – including hyper-contextual targeting, interactive video and conversational AI-based chatbots – resonate with Australian brands.
D&AD appoints Kwame Taylor-Hayford as president
3 October: Globally renowned non-profit D&AD announced the appointment of Kwame Taylor-Hayford as its new president for the 2024 and 2025 term, succeeding Jack Renwick.
Taylor-Hayford said: “Throughout my career, D&AD has exemplified the best creative ideas and craft from talented people around the world. That global perspective, representing different countries and cultures has been a constant inspiration, fueling my curiosity, motivating me to explore, learn and grow. This was especially true during the formative years of my journey, when I was finding my voice and forging a path in the industry. I’m truly honoured, very excited and deeply motivated to take on the presidency this year.”
New Business
Taska Media joins Sentius Group
2 September: Taska Media, one of Australia’s leading independent media and advertising agencies, has joined Sentius Group.
Taska CEO Christian Simon said: “As a proud independent media agency, my focus is on building complete partnerships and delivering the industry’s best value to our clients. Taska’s focus has always been centred on delivering extreme value, service and performance. Taska has built a proven, differentiated operating system for modern media buying, planning and strategy. These competencies will add value to Sentius and its clients. Combined, we
will actively pitch for new business as a real, single, integrated agency partner.”
Clemenger Group launches Clemenger UnLtd in New Zealand
4 September: In an era of changing customer expectations, explosions of data and technology, and when creativity is more important than ever to deliver business growth, Clemenger UnLtd will offer market-leading capabilities spanning consumer insights and data, behaviour change and brand creative, customer experience, technology enablement, and partnership marketing and channels.
Clemenger Group CEO Les Timar said: “Clemenger UnLtd is built upon connected thinking and an unlimited understanding of people – their needs and behaviours. Its purpose is to unlock the potential that sits within our clients, their customers or audiences, uncovering insights that lead to effective outcomes and create growth.”
TAG expands to Brisbane
4 September: After success in Melbourne and Sydney, martech agency TAG will expand its offering to Brisbane. The agency, which turns 10 in January, will focus on simplifying marketing solutions and boosting performance for Brisbane e-commerce, professional services and property clients.
TAG head of growth and marketing Zoe Goodhardt said: “We’ve seen a strong demand for our services in the Brisbane market. There are so many great businesses coming out of Brisbane and we know this is only the beginning. We’re excited to embark on this new chapter and bring our marketing and technology solutions to even more businesses.” TAG has initiated key hires ahead of its Brisbane launch, with significant client wins already underway.
4 September: Nine, one of the largest and most respected digital publishers in Australia, has announced a partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and contextual advertising solutions. The collaboration will enable Nine to better protect the reputations of advertisers using Mantis’ pioneering brand safety and contextual targeting tools.
Nine director of data commercialisation and strategy Angelo Sinibaldi said: “Nine selected Mantis as the preferred vendor to take us into the future. Its solution and ease of implementation provides Nine [the ability] to offer next-generation brand safety to advertisers, and also allows advertisers to leverage our market-leading contexti segmentation.”
Sam Summers launches 34Sevn
9 September: After a 20-year career in the media and advertising industry, including director roles at OMD and VMG, Sam Summers has moved onto a new chapter: wellness coaching for working mothers in the media space and beyond. Her new business, 34Sevn, is designed to help mothers navigate the challenges of corporate life while raising a family.
Summers said: “Becoming a mother is a huge life change, but I genuinely believe many of the problems we face when we return to work are due to the lack of any kind of coaching or support in regard to understanding how the dichotomy of it all will affect us. While there is much talk around the subject, I believe there’s still work that needs to be done to genuinely support the mental health of working mums and I wanted to create a space where women can find that support and the tools they need to thrive.”
GWM partners with Atomic 212°
9 September: Australian independent media agency, Atomic 212°, announced it has been appointed to the Great Wall Motor (GWM) media account, effective December 2024. GWM is a global auto brand and is one of the world’s fastest growing vehicle manufacturers, operating in more than 170 countries and regions.
Atomic 212° national managing director Rory Heffernan said: “Steve Maciver and the team at GWM really impressed us with their clarity of vision, approach to collaboration and growth ambitions for the GWM brand in Australia. We’re delighted to help further accelerate their marketing program by delivering on our smarter, faster, accountable media promise.”
Think HQ acquires LOUD Communications
16 September: Think HQ, the award-winning positive change agency, continues its impressive growth trajectory with the strategic acquisition of LOUD Communications. The move marks a significant step in expanding Think HQ’s corporate and creative capabilities and further underscores its unique ‘all-Australia’ engagement reach.
Think HQ founder and managing director Jen Sharpe said: “We are thrilled to
welcome Lorraine Jokovic and her fabulous team from LOUD into the Think HQ family. This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering. LOUD’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients.”
Prezzee partners with Not Another™
25 September: Sydney-based digital gifting unicorn Prezzee has appointed creative agency Not Another™ as its creative partner to deliver a comprehensive overhaul of its business website. The partnership comes as Prezzee continues its rapid global expansion and solidifies its position as a global leader in digital gifting solutions.
Prezzee chief marketing officer Jane Scotcher said: “In our search for a Webflow agency, we’re delighted we found Not Another™. Our goal is to build a website that not only showcases Prezzee’s cutting-edge solutions but also delivers an intuitive and visually engaging experience that resonates with their business customers.”
Ferrero partners with Dialogue PR
25 September: Independent public relations agency Dialogue PR will be leading Kinder Surprise and Kinder Joy integrated campaigns for Ferrero Australia following a competitive pitch process. The iconic chocolate brand is the latest client to join the agency’s growing portfolio which spans FMCG, beverage, hospitality, lifestyle and technology spaces.
Dialogue PR founder and managing director Kate Bradley said: “We couldn’t be more thrilled to be extending our work across the Ferrero business with some exciting Kinder campaigns in the pipeline. It’s not every day that you get to work on such an iconic and much-loved brand, igniting moments of surprise and delight for families across Australia.”
DDB Group Melbourne, Adam&EveDDB partner with Collider, Sir Richard Branson, Virgin and Made By Dyslexia
26 September: The pioneering online university ‘DyslexicU’ has launched following the release of a ground-breaking report that revealed the skills inherent to dyslexics are among the most sought-after in every sector globally.
Part of DDB Group Melbourne, Mango Melbourne general manager Alex Lefley said: “As someone proud of their Dyslexic tag, it’s been an incredible experience leading the global earned media strategy for such a fantastic and important project – the world needs more dyslexic thinking and this is an incredible first step.”
Hypetap launches Hypetap Intelligence
30 September: Hypetap, an Australian influencer marketing agency has announced the official launch of Hypetap Intelligence – a new offering that is set to change the influencer marketing landscape.
Hypetap founder and CEO Detch Singh said: “After running in beta for some time, we are thrilled to launch Hypetap Intelligence, the culmination of years of research and development. We saw a distinct gap in the market for brands who want to make smarter, more impactful decisions when it comes to their influencer marketing. Our goal is to empower businesses with the intelligence they need to make informed decisions and gain a competitive advantage.”
Marketing Movements
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