iTunes Radio: music to advertisers ears?

Today’s announcement that Apple will launch a streaming music service, called iTunes Radio, could be music to the ears of advertisers everywhere. The free, internet radio service will be ad supported, giving advertisers access to a huge potential audience among the roughly 400 million active iTunes accounts.

Before now, Apple’s foray into advertising (from a publisher perspective) has been limited, most notably comprising iAds, its platform for rich-media display advertising on iPhone and iPad.

The new music streaming platform will feature music stations that are curated by Apple, stations that are genre-focused, as well as personalised curation for users based on the music they play and download with iTunes.

However, there is no word yet on whether Apple will open up the vast stores of data that allows it to customise user experience for use by advertisers, although the demand and potential value of doing so must be significant.

The iTunes Radio service will be available ad-free for customers of Apple’s cloud-based  iTunes Match service, there will also be ‘first listen’ premieres, and ‘voice intelligence assistant’ Siri will also feature on the new service. iTunes Radio is set to be released in the US in September, with no notice on launches in further markets as yet.

iTunes Radio was announced on Monday (US time) at Apple’s Worldwide Developer Conference, during which it also announced a raft of updates to its hardware and software offerings, including the next versions of its desktop and mobile operating systems. If you’re into that kind of thing, Marketing‘s sister title Macworld Australia has the coverage.

 

Piranhas on private parts: Dumb Ways to Die app dominates iTunes

The now legendary, Dumb Ways to Die campaign has kicked another goal, with an app game for iPhone and iPad claiming the number one free app spot in Australia for a full week.

The app, developed by McCann Australia in collaboration with local game developer Barrel Of Donkeys, is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, plus the number one game in those three countries as well as in the Philippines, Malaysia and Indonesia.

The game allows players to flick piranhas away from a character’s private parts and defend another from a snake attack among other ways to avoid being dumb. Players can also pledge to ‘not do dumb stuff around trains’ at the click of a button.

Executive creative director of McCann Australia, explains the reasons behind the app.

“With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided,” he says.

Yahoo!7 pre-loaded on new Samsung Galaxy S4

Personal Media specialists Tigerspike was commissioned by Yahoo!7 to build the 7News and PLUS7 apps for the Samsung mobile platform. These two products were part of a content distribution, technology and commercial partnership between Yahoo!7 and Samsung Australia. The apps are being preloaded on selected Samsung smartphone devices and Samsung GALAXY devices.

Forging a reputation for delivering relevant, personalised video content to audiences, mobile and tablet devices, Tigerspike builds on its latest venture on the back of its pioneering era in 2010 when launching the iPad in Australia.

Its pivotal role in working with News Corporation to deliver The Australian on the iPad was seen as an unprecedented move in the context of newspapers going digital.

By delivering content pre-loaded on devices it drove awareness and shaped user behaviour, giving News Corporation a competitive edge.

Sue Carter, director of Connected Life and Information, Yahoo!7 says, “Tigerspike build a market-leading app for our product that we are extremely proud of. The team is efficient and thorough.”

Alex Burke, Managing Director, Asia Pacific, Tigerspike says, “It is imperative that we stay at the forefront of technology and take advantage of these opportunities. We are problem solvers and work with our clients.”

 

 

 

Android continues to take chunks out of Apple, InMobi finds

According to the latest InMobi, Australian Mobile Insights Report, Apple’s iOS smartphones continue to lose share to Android.

Between the months of January and March 2013, Apple’s smartphone share of impressions dropped 2% to 59% while Android grew 2% to 36% on the InMobi network.

The figure is impressive for the fact that the 23% margin is the nearest that Android has been to Apple before and displays a changing of the smartphone guards of sorts.

And this trend is not limited to local with other parts of the world, including New Zealand, showing Android is presently only 7.7% behind Apple.

Compounding Apple’s smartphone share loss, the iPhone also lost handset share of impressions for the first time in its history. While handset share decreased 5.4% to 45.7%, but it still held onto top spot.

Francisco Cordero, vice president and general manager of InMobi Australia and New Zealand, explains: “Android has come firing through this quarter, gaining on iOS following a great fourth quarter and Christmas sale period from Samsung which posted a record profit of AU$6.34 billion.”

The rise of the iPad has been good to Apple as it is still dominates the market, a 3% increase for the iPad, moving it to second most preferred tablet is a win despite the share loss to Android.

News isn’t great for Apple in overturning the market share with the launch of Facebook Home, the Samsung Galaxy S4 and the launch of the HTC Facebook phone piling on the heat.

“We believe that Android will maintain its momentum and close the margin between iOS even further next quarter,” says Cordero.

 

85% of mobile traffic to local business websites comes from Apple devices

Despite Apple’s iOS and Google’s Android mobile operating systems battling neck and neck for share of the smartphone market in Australia, 85% of all mobile visits to local business websites are coming from only one of the those parties, a recent study from digital media firm Goop has found.

Apple has recently lost grip on its stronghold over the smartphone and tablet market in terms of market share, with Android devices matching or surpassing Apple in popularity among Australians, but that hasn’t stopped it dominating the important local shopping market.

Goop analysed three months of live traffic data from the web sites of more than 300 clients across Greater Geelong and regional Victoria.

“We were stunned to find that 85% of all mobile visits to our clients’ sites came from Apple devices,” says Goop’s Karl Morris. “And almost half of those visits came from iPads.”

“Safari [Apple's web browser] even out-locals Internet Explorer,” he says.

“The study found almost 35% of all visits to our clients’ sites were made on the Safari browser. Internet Explorer came second totalling 33%, with Chrome and Firefox coming in at third and fourth. Android, despite its incredible user growth, is lagging in fifth place.

“This is a big win for Apple,” Morris says.

“Local businesses looking to connect with shoppers are driving a large chunk of the digital advertising and site development market. This powerful position among local shoppers gives Apple an intriguing platform to build on,” Morris says. “Local businesses need to factor mobile shoppers into their mix.”

 

AWARD contest to showcase winners in iPad app

AWARD, the creativity contest to be awarded during this week’s Festival of Commercial Creativity, has launched an iPad app to showcase its winners.

The app will become an annually-updated digital showcase for the Australasian Writers and Art Directors Association (AWARD) awards program, replacing the traditional printed winners annual.

The transition to digital will enable the creative community to conveniently access the award-winning campaign work wherever they are, while enhancing the viewing experience with the introduction of moving imagery, sound, category filters and the ability to watch, rather than simply describe, showcased footage.

AWARD is about recognising ground-breaking work and it’s fitting for the showcase to move to app form, chairman of the program Craig Davis says. “It means that people here and overseas can enjoy the best of AWARD as a seamless tablet experience. We are the first award show in the world to create a showcase like this.”

This year’s AWARD contest – the 34th – has attracted around 2000 entries. The winners for 2013 will be announced on 21 March at a dedicated ceremony in Sydney’s Town Hall, as part of Circus, the three-day commercial creativity event.

The AWARD awards app, produced by Future Buro, can be downloaded free from iTunes.

Digital buoys masthead sales: The Aus surges 25%, but Fairfax dominates online readership

Digital newspaper subscriptions grew by 13% during weekdays and 19% on Saturdays to offset print declines and keep masthead sales above 18 million units per week, the latest circulation figures show.

During the October to December 2012 quarter, the combined average daily sales of digital subscriptions to The Australian, the Sydney Morning Herald and The Age grew by 13.4% across Monday to Friday compared with the previous quarter, while Saturday’s digital editions grew 19.0%, according to the Audit Bureau of Circulations (ABC).

Growth was strongest for The Australian which increased subscriptions to its pay wall by 26.6% Monday to Friday and 26.4% on the weekend, to reach 39,539 and 39,671 digital subscribers respectively.

The Age also grew strongly, up 18.0% on weekdays, to hit 37,162 app subscribers, and 25.4% on Saturdays, to reach 40,011.

The Herald however continues to boast the highest digital subscriber numbers with 58,532 app subscriptions on weekdays, up 3.4% quarter on quarter, and 62,431 on Saturday’s, up 11.3%.

Total masthead sales across these three publications rose slightly in the latest quarter, up by about 1%, pointing to beginnings of an offset to print declines from digital subscribers, according to CEO of The Newspaper Works, Tony Hale.

“There is a clear trend emerging that shows Australians are embracing digital publishing with growing enthusiasm,” Hale says. “Australians continue to buy more than 18 million newspapers every week and although the bulk of these are still print editions, we are now also seeing the strengthening influence of digital purchases on the overall sales figures.

“It is still early days for paid digital sales, and in coming months, we will see the rollout of digital subscriptions across more and more mastheads, supported with enthusiastic marketing by the publishers.”

In terms of total readership of mastheads, paid or not, Roy Morgan’s combined print and online readership figures show the Sydney Morning Herald leading the pack and Fairfax Media’s metropolitan titles with a higher ratio of digital readers than News Limited’s titles.

With larger digital readership bases, Fairfax’s the Herald and The Age were more resilient than News’ Daily Telegraph and Herald Sun to the impact of eroding print audiences on overall readership figures.

The Herald’s overall audience grew 0.4% quarter on quarter in the December period to reach 3.2 million weekly readers and rank as the most highly read masthead. The Herald Sun followed with 2.9 million readers, a drop of 1.8%, and the Telegraph placed third with 2.5 million readers, a drop of 3.0%. The Age place fourth with a gain of 0.8% to reach 2.4 million weekly readers.

For print circulation and readership, the familiar story of significant decline continued, with the vast majority of mastheads experiencing dips in circulation and readership year on year.

Circulation of national newspapers dropped by 8.2% overall year on year. The Australian lost 8.4% to 9.6% across the week and weekend in circulation. In terms of readership, it grew 0.7% on Monday to Fridays, and 2.1% for the weekend edition.

The Australian Financial Review dipped by 3.3% to 7.7% for circulation and 1.3% to 5.2% in readership. Paid subscription figures for the AFR were not made available by Fairfax.

Circulation of metropolitan newspapers dropped by 6.4% to 8.1% year on year across the week.

New South Wales

  • The SMH shed 13.3% to 14.5% across the week in circulation, and lost 10.0% to 14.6% in readership.
  • The Sun-Herald shed 22.9% of circulation and 18.4% of readers. Paid digital editions were sold to 58,014 (up from 56,115 in Jun-Sep) to give the masthead a combined paid circulation of 334,063 units per week.
  • The Daily Telegraph was down by 2.0% to 4.1% in circulation, and fell 8.9% to 13.4% in readership. Sunday’s Telegraph was down by 3.2% in circulation and fell 11.8% in readership. News is yet to put pay walls around its Telegraph site.

Victoria

  • The Age fell 13.4% to 14.5% across the week in circulation, and declined by 10.7% to 12.7% in readership.
  • The Sunday Age dropped 14.0% in circulation and 10.8% in readership, while the digital edition sold 37,144 units (up from 31,941 in Jul-Sep to take total masthead sales to 199,892 per week.
  • The Herald Sun lost 4.7% to 5.4% in circulation across the week, and 6.1% to 11.1% in readership. On Sunday, the Victorian paper dropped 5.7% of its circulation and 11.0% of its readership. A pay wall was erected around premium content in March last year, but News has not made figures available.

Queensland

  • The Courier-Mail experienced greater declines on Saturday (-8.7% circulation) than Monday to Friday (-3.7% circulation), while The Sunday Mail dropped 5.2% in circulation.

South Australia

  • The Advertiser’s circulation was down 5.5% Monday to Friday and between 5.4% and 5.7% for its Saturday and Sunday editions

Western Australia

  • The West Australian was down 4.0% on average across Monday to Saturday, while its Sunday edition, The Sunday Times, dipped 5.4%.

ACT

  • The Canberra Times lost 8.8% on average across Monday to Saturday, while its Sunday edition shed 8.3% of its circulation

Tasmania

  • The Mercury was down 5.1% on average across Monday to Saturday, while its Sunday edition, the Sunday Tasmanian, dropped 7.2% of circulation.

Northern Territory

  • Northern Territory News shed 7.5% in circulation across Monday to Saturday, while its Sunday edition, the Sunday Territorian, lost 4.9%.

 

1 in 2 accepting of mobile ads, rapid ad upgrades end 2012

Mobile advertising has experienced rapid change in the past six months as publishers respond to the burgeoning use of devices among most smartphone adopters, half of which claim they’re comfortable with mobile ads.

Mobile ad network InMobi’s mobile media consumption study found 54% of mobile users are as comfortable with mobile advertising as they are with TV or online advertising, while only 22% find them intrusive.

The high level of acceptance on what is a highly-personal device comes as good news for the industry and is evidence that improvements made to ad units over the past six months are keeping annoyance at commercial interruptions at bay, according to InMobi’s head of marketing, Marc Fine.

“Mobile ad units are evolving quite rapidly,” Fine says. “The competitive nature of the environment means there isn’t a publisher that isn’t putting user experience upfront.”

The majority of InMobi’s inventory is now between screen ads or ‘interstitials’, such as a unit shown between pages or between levels in a game, whereas  at the start of the year more bottom of the page and interruptive ad units existed.

“We’ve definitely seen a shift in the past six months to ad units that don’t take away from the navigating experience or the user experience,” Fine believes, pointing to healthier click-through and engagement rates as a result.

The improvements to ad units comes as smartphone use continues to reach even deeper into the downtime of even late adopters of the technology, allowing publishers to capitalise on the use of the device as a companion to a range of experiences.

Of the 7.5 hours of media time each day, mobile accounts for 100 minutes, more than the 93 minutes spent online via desktop. Since the study was last conducted in February 2012, 50% more of the Australian population is using a mobile to alleviate boredom during downtimes or as a companion.

Most commonly, the smartphone is being used while ‘waiting for something’, a behaviour used by 86% of owners, up from 43% since February. Three in four now use their devices in bed, up from 30%, 66% while watching TV, up from just 36%, 64% while commuting and 48% while shopping.

User are becoming so addicted to the always-on appeal that many are also using in the bathroom, while spending time with family and in a meeting or class.

inmobi cons 12 1

Nine in ten claim to have noticed ads while partaking in these activities, with in-app ads the most recalled, among 63% of the sample, followed by search ads and ads on retailers websites, recalled by 41% and 29% respectively.

The impact of mobile ads on purchase decision is also growing, according to InMobi. As offline media consumption, particularly print media, decline, the perceived influence of advertising in the digital environment is up.

Respondents to the research are growing increasingly likely to rate mobile as an influence on their purchasing decision, with 27% of this opinion, compared to 24% in February. The perceived influence of radio and outdoor was also up, while the impact of print and TV is believed to have dropped.

inmobi cons 12 2

For Fine, this self-reported data tells of an increase in the efficacy of mobile advertising, but also highlights the importance of an omni-channel marketing approach. “Where mobile works the best is when it runs in conjunction with tv or radio, or outdoor… It’s that amplification of channels and the integration of messaging across multiple channels as to where you see the best results.

“That’s a trend that we’re going to see next year: it’s not about running campaigns in silos, it’s about cross-media amplification and how mobile can mobile can support and complement traditional channels like outdoor, TV and radio.”

 

News Corp’s tablet only The Daily to close

News Corp’s tablet-only newspaper venture The Daily is to close its doors after failing to capture a large enough audience to sustain its operation.

Chief of the global media giant Rupert Murdoch announced the closure of the paid subscription title for December 15, the AFP reports.

The Daily launched in February 2011 as a new model for the news industry to tackle changing media consumption habits. It was as sold through Apple’s App Store and iTunes for US99c a week or $US39.99 a year.

Analysts put the publication’s failure down its limitation to one platform in an age where readers like to graze on news across different screens. It was also published once a day, failing to take advantage of the digital mediums ability to provide breaking news as a day unfolds.

Digital media specialist at the Poynter Institute, Jeff Sonderman, says research has shown tablet owners are ‘digital omnivores’ who consume media seamlessly across tablets, smartphones, PCs and print publications. “To serve them news on only one platform is not satisfying,” he wrote in a blog post.

The Daily was believed to have around 100,000 paying subscribers, well below the 500,000 Murdoch said it would need to break even.

The title was initially designed to work exclusively on iPads, and was only later made available on some Android devices and smartphones. Too heavy a reliance on Apple is also noted as a reason for its demise.

Murdoch also announced to staff that plans to split News Corporation into separate companies covering publishing and entertainment were to go ahead. The publishing operation, which includes News Limited in Australia and the company’s 50% ownership of Foxtel, will retain the name News Corporation, while its film and TV assets will be consolidated under the name Fox Group.

 

Fairfax digital sales stall, but outstrip News’ first audited pay wall figures

Sales of digital newspaper subscriptions have stalled for Fairfax papers the Sydney Morning Herald (SMH) and The Age, but the troubled publisher outperformed rival News Ltd for digital sales in the first release of figures from behind The Australian’s pay walls.

Digital subscriptions plateaued for Fairfax during the Audit Bureau of Circulations (ABC) July to September quarter, particularly for the SMH which grew its weekday digital subscriptions by only around 4000 during the quarter compared to a 16,000-odd jump during the previous quarter.

Subscriptions to the digital edition of the Sydney-based paper numbered 56,599 during the week and 56,113* on Saturdays over the current period, well above The Australian which sold 31,241 passes to its pay-walled premium content during the week and 31,381 on the weekends.

The Age fared better, growing its digital subscribers by around 8000 to 31,502 during the week and by around 6000 to 31,894 on Saturdays, but also fell well below the growth it achieved in the previous quarter.

Print circulation for these three leading titles – of which only The Australian will remain in broadsheet format once Fairfax moves to tabloid – continued to suffer the greatest declines, dropping by 12.2% to 13.1% year on year during for the quarter. The print decline was again more marked for the SMH and The Age than for The Australian.

Despite their continual decline, CEO of The Newspaper Works, Tony Hale says printed newspapers have a solid future ahead, with around 18 million copies still sold every week. Overall sales of Monday to Saturday national, metro and regional print newspapers declined by 5.9% in the July to September quarter, a figure consistent with the previous period.

Pointing to the multi-screen approach being adopted by publishers, Hale calls the current figures “the tip of the iceberg as the whole industry begins to report total sales across all publishing platforms”.

Roy Morgan Research supplements the ABC’s circulation data with readership data that produces a combined digital-print unique audience measure. In the second release of these figures, the SMH again topped the charts, attracting an average of 3.2 million readers per week over the quarter, ahead of the Herald Sun on 2.9 million, the Daily Telegraph on 2.5 million and The Age on 2.4 million. The Australian attracted a total combined audience of 1.8 million.

Combined net print-digital readership

In response to Roy Morgan’s findings, CEO of News Ltd, Kim Williams, took a swipe at the researcher’s methodology and reiterated that an alternative measure will be launched by The Readership Works, which will sit alongside The Newspaper Works from the first half of next year.

“Roy Morgan’s readership data released [yesterday] is out of kilter with the ABC circulation data,” Williams says. “The discrepancies between circulation and readership illustrate the problems in the Morgan methodology.”

Quoting a 16% increase in digital subscriptions to The Australian since March, Williams says, “The growth in digital subscriptions and strong audiences for our digital sites is encouraging as we continue to transform our business in serving consumers and advertisers across a rich range of technologies – print, online, mobile, tablet and broadcast.”

Hale agrees, citing a combined average daily sales of digital editions of The Australian, the SMH, and The Age of 120,000 during the quarter, as proof that people in Australia will pay for quality journalism in both print and digital formats.

Circulation data from the ABC and readership data from Roy Morgan is shown for each of the major mastheads below.

National

Circulation of national newspapers dropped by 5.3% overall year on year.

  • The Australian lost 4.6% to 5.6% across the week in circulation. In terms of readership, it fell 1.2% on Monday to Fridays, but rose by 0.2% for the weekend edition. Across Monday to Friday, the masthead sold 31,241 digital subscriptions (16% growth since March according to unaudited figures from News) to bring total sales to 154,697. On the weekend, digital subscriptions totalled 31,381 bringing total sales to 299,106.
  • The Australian Financial Review arrested its decline relative to previous quarters, down by 3.9% to 6.5% for circulation and 8.4% to 8.8% in readership. Paid subscription figures for the AFR were not made available by Fairfax.

Metropolitan

Circulation of metropolitan newspapers dropped by 5.4% to 7.5% year on year across the week.

New South Wales

  • The SMH shed 15.1% to 15.9% across the week in circulation, and lost 9.3% to 14.0% in readership. For its digital editions, the masthead took in 56,599 (up slightly from 52,663 in April to June and 36,816 in January to March) in paid sales on Monday to Friday, resulting in a combined digital and print sales figure of 187,260 (down from 192,740 in Apr-Jun and from 198,335 in Jan-Mar). Saturday’s combined figure totalled 283,062 (down from 308,249 in Apr-Jun and from 310,410 in Jan-Mar) readers, with 56,113 (up from 56,058 in Apr-Jun and 40,158 in Jan-Mar) paying for digital editions.
  • The Sun-Herald shed 21.3% of circulation and 13.2% of readers. Paid digital editions were sold to 56,115 (up from 52,340 in Apr-Jun and from 40,268 in Jan-Mar) to give the masthead a combined paid circulation of 342,325 (down from 363,339 in Apr-Jun and from 402,350 in Jan-Mar).
  • The Daily Telegraph was down by 1.8% across Monday to Friday editions and up 0.1% on Saturdays in circulation, but fell 11.0% to 13.2% in readership. Sunday’s Telegraph was down by 1.0% in circulation and fell 10.5% in readership. News is yet to put pay walls around its Telegraph sites.

Victoria

  • The Age fell 15.1% to 16.9% across the week in circulation, and declined by 12.1% to 13.3% in readership. Digital sales of 31,502 (up from 23,811 in Apr-Jun and from 9,311 in Jan-Mar) on Monday to Friday took the overall masthead paid circulation to 173,405 (down from 180,833 in Apr-Jun to fall back in line with 170,005 in Jan-Mar), while on Saturdays 31,894 (up from 25,060 in Apr-Jun and from 9,369 in Jan-Mar) bought digital editions, taking Saturday combined masthead sales to 233,670 (down from 246,161 in Apr-Jun and from 245,597 in Jan-Mar).
  • The Sunday Age dropped 15.4% in circulation and 11.6% in readership, while the digital edition sold 31,941 units (up from 24,782 in Apr-Jun and from 9,376 in Jan-Mar) to take total masthead sales to 201,652 (up from 200,950 in Apr-Jun but still down on 210,650 in Jan-Mar).
  • The Herald Sun lost 3.5% to 4.4% in circulation across the week, and 11.0% to 14.0% in readership. On Sunday, the Victorian paper dropped 5.7% of its circulation and 14.9% of its readership. A pay wall was erected around premium content in March, but News has not made figures available.

Queensland

  • The Courier-Mail experienced greater declines on Saturday (-6.1% circulation) than Monday to Friday (-2.1% circulation), and The Sunday Mail dropped 5.4% in circulation.

South Australia

  • The Advertiser’s circulation was down 3.1% Monday to Friday and between 5.7% and 5.8% for its Saturday and Sunday editions

Western Australia

  • The West Australian was down 0.8% on average across Monday to Saturday, while its Sunday edition, The Sunday Times, dipped 4.3%.

ACT

  • The Canberra Times lost 8.0% on average across Monday to Saturday, while its Sunday edition shed 8.0% of its circulation

Tasmania

  • The Mercury was down 2.6% on average across Monday to Saturday, while its Sunday edition, the Sunday Tasmanian, dropped 6.1% of circulation.

Northern Territory

  • Northern Territory News shed 6.7% in circulation across Monday to Saturday, while its Sunday edition, the Sunday Territorian, lost 3.5%.

*The audited numbers are a daily average across July-September.

Apple loses ground in tablet market, Microsoft Surface expected to struggle

Apple has seen its tablet market share decline during the third quarter of the year to Google Android rivals.

The iPad maker has seen its share in the tablet market drop 15.1% to 50.4%, according to IDC. The charge of Android tablets was led by Samsung and Amazon with the former shipping 5.1 million tablets during the quarter.

Although Apple saw a drop in its market share, IDC puts this down, in part, to consumers waiting for new versions of the iPad including the highly anticipated iPad mini.

Tom Mainelli, research director of tablets at IDC says, “We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter.”

The tablet market grew 49.5% year on year, with the top five non-Apple vendors all seeing an increase in shipments. Samsung saw 325% growth to end the quarter with a 18.4% share of the market, while Asus, which makes the Google Nexus 7, saw a growth of 243%.

“However, we believe the mini’s relatively high $329 (AU$369) starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter.” Mainelli adds.

IDC expects the tablet market to heat up with the recent introduction of a number of Windows 8, such as the much hyped Surface, giving consumers a third viable tablet platform from which to choose. However, with price points critical in tablets, the analyst predicts Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500.

 

With Macworld.

Foxtel launches live and catch-up TV app

Foxtel has launched its new iPad app making 21 of its channels available for subscribers to watch on the go.

‘Foxtel Go’ is now available for download from Apple’s App Store, signalling the pay-TV network’s first major effort to adapt to multi-screen viewing behaviour. Users will be able to watch shows live, catch up on programs they’ve missed, check the program guide and set recordings remotely from an iPad.

The channels added to the service so far include The LifeStyle Channel, A&E, Sky News, National Geographic, Discovery, Disney, Cartoon Network, Channel [V], and Cbeebies.

Foxtel CEO Richard Freudenstein says, “The TV landscape has changed, viewers are not just watching TV in the living room they’re watching TV on the way to work, at the beach or in another room of the house.

“Foxtel Go is the biggest thing we’ve launched since digital and iQ. It lets customers take their entertainment with them on the go, and as the app is included with a customer’s subscription, it’s a fantastic value proposition.”