“Are you wearing a breast cancer shirt?” a colleague just asked Marketing mag’s ad man, Aaron Jackson. He isn’t wearing a breast cancer shirt, it’s just a regular ‘salmon’ shirt. However, plenty of people and brands have been getting involved with the pink charity revolution of the last few years, and KFC announced today it will be stepping up its charity work.

KFC has launched its ‘Pass the Pink Bucket’ initiative, an Australia-wide fundraising campaign in partnership with the McGrath Foundation to help support families experiencing breast cancer in communities right across Australia. The Olympic torch-like promotion wants to connect communities and raise funds to support the work of the charity nationally.

The ‘KFC Pass the Pink Bucket’ tour will see the journey of a pink KFC bucket around the nation, stopping off at selected KFC stores for a limited time to collect donations with all proceeds going direct to the McGrath Foundation.

Kicking off in Sydney on December 3rd at KFC’s George St store, the tour will go on for a month and cover a distance of over 4000 kilometres as it makes its way to Queensland, South Australia, Victoria and Western Australia. Ambassadors for both KFC and the McGrath Foundation including cricketing and sporting personalities, will be on-hand in each city to lend their support to the KFC Pink Bucket tour.

The tour will wrap up at the January 9th 2011 KFC Big Bash Match at Sydney Olympic Park. All proceeds from the ‘KFC Pass the Pink Bucket’ tour will be presented to the McGrath Foundation on the day to celebrate the special occasion.

“KFC is proud to support this incredible cause,” says Nikki Lawson, KFC’s chief marketing officer. “The ‘KFC Pass the Pink Bucket’ tour will help raise awareness and funds at a local and national level, helping the McGrath Foundation achieve its goal of placing McGrath Breast Care Nurses in communities right across Australia to support families experiencing breast cancer as well as increasing breast cancer awareness in younger women.”