Marketing Magazine

OPINION shares

Never doubt your identity: how to monitor a brand in the online world

Ambera Cruz has four steps for monitoring your brand in the online world. This article originally appeared in The Identity Issue, our October/November issue...

BY  Marketing

21 November 2016 1 min read

OPINION shares

Why tribe and authenticity go hand in hand

Brands need to get the authenticity piece right to position themselves as part of a tribe, says Jeremy Francis. We’ve all been party to that awkward...

BY  Marketing

11 November 2016 3 min read

OPINION shares

I’m With Her, but he was the better marketer

In the aftermath of the US presidential election, Jacqueline (Jaci) Burns looks at the marketing campaigns of Hillary Clinton and Donald Trump to see who...

BY  Jacqueline Burns

10 November 2016 6 min read

OPINION shares

The dos and don’ts of managing online reviews about your brand

Adam Clark has a few pointers on what to do – and what not to do – about online reviews to manage and maximise your online reputation. Thanks to a plethora...

BY  Marketing

10 November 2016 3 min read

CASE STUDY shares

Case study: how The Powerpuff girls reached a new generation of fans and their parents

This case study examines how Cartoon Network leveraged TV, social, and influencers to reach a new generation of  young fans and re-engage an audience of...

BY  Marketing

7 November 2016 2 min read

OPINION shares

Can Samsung recover from the Note7 fiasco?

Samsung’s Note7 combustion issues, airport ban and product recall have been a huge global hit to the brand. Michael McQueen ponders what went wrong,...

BY  Marketing

3 November 2016 3 min read

OPINION shares

Brands should be more like Trump

Because at least he has a point of view, writes Jamie Clift. Before I’m condemned as a fascist ratbag for suggesting we can learn from Trump, hear me out....

BY  Marketing

31 October 2016 3 min read

FEATURE shares

Luke Mangan’s recipe for creating a brand from organic ingredients

Restaurateur, businessman, mentor, chef. Natasha Menon talks us through the project to document and formalise a brand from component parts grown organically...

BY  Peter Roper

28 October 2016 6 min read

INTERVIEW shares

How The Met united its brand identity and broadened its appeal

Marketing speaks with Cynthia Round of New York’s Metropolitan Museum of Art about unification of brand identity, and ushering in a new age of...

BY  Peter Roper

21 October 2016 9 min read

INTERVIEW shares

Interview: Alcohol and Drug Foundation on redeveloping its brand structure and design

In a country where having a drink is part of the national identity, the principal national body for reducing harm caused by alcohol and drugs is changing...

BY  Marketing

18 October 2016 6 min read

CASE STUDY shares

Case study: how DPR&CO helped Ambulance Victoria achieve sustainable net growth

This marketing case study details how DPR&Co helped Ambulance Victoria engaged new and existing members.   Campaign: Ambulance Victoria Membership...

BY  Marketing

11 October 2016 3 min read

OPINION shares

Five ways to use review sites to engage and satisfy online customers

Online reviews can make or break a brand. Nick Lembo offers five best-practice methods for using review sites to reach customers and market your business...

BY  Marketing

4 October 2016 2 min read

OPINION shares

Take your marketing out of home to cut through the clutter

Catherine Monson advises marketers to take it outside in the fight to cut through the marketing communications clutter and engage with consumers. Digital...

BY  Marketing

3 October 2016 2 min read

INTERVIEW shares

Foodora’s CMO on staying ahead of a growing list of competitors

Marketing speaks with Charlotte Rijkenberg, CMO at Foodora Australia, about online and offline branding, restaurant partnerships, and how the company...

BY  Ben Ice

15 September 2016 5 min read

OPINION shares

Brand is UX. UX is brand.

Unlock dormant potential within your brand by considering how it expresses itself through interactivity, writes Phil Herborn. In a world where entire...

BY  Marketing

14 September 2016 3 min read

OPINION shares

The three contradictions that define the Olympics brand

Image: A man holds the Brazilian flag during the Rio 2016 Olympic torch relay / André Luiz Mello. _ As Rio’s turn to host the Games continues, Ken...

BY  Marketing

9 September 2016 8 min read

FEATURE shares

Good Karma: how beautiful design and compelling narrative drives the challenger brand taking on Big Cola

Karma Cola stands out from the world’s larger beverage manufacturers through radical transparency and disruptive design. Cofounder Simon Coley explains how...

BY  Peter Roper

7 September 2016 9 min read

CASE STUDY shares

Swinging for science: inside ‘Infinity’ for CSIRO by Reborn

In this marketing case study, go inside the campaign ‘Infinity’ for client CSIRO by agency Reborn. The CSIRO (Commonwealth Scientific and Industrial...

BY  Marketing

31 August 2016 6 min read

OPINION shares

Four steps to best practice design thinking in CX projects

Grace Kraus outlines four keys to marketers who want to implement design thinking and stay ahead in the ever-evolving customer experience game. Businesses...

BY  Marketing

12 August 2016 2 min read

CASE STUDY shares

Android buys iPhone: the story behind the ‘Lucy the Robot’ marketing stunt

Campaign: Lucy the Robot Client: Double Robotics Agency: Atomic 212º This article originally appeared in The Love Issue, our June/July edition...

BY  Marketing

4 August 2016 4 min read

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