Marketing Magazine

OPINION shares

The secret sauce to charity and NGO success (it’s not money)

For many people, the mention of ‘charity’ is closely associated with the idea that people are trying to convince you to donate. Chris Freel challenges us to...

BY  Marketing

18 September 2018 4 min read

OPINION shares

Why customer care should fall on the whole business – top five ways to nurture care at work

Customer care is not the job of the call centre. According to Pip Stocks, everyone in the business needs to give a damn. Here are five ways to ensure that...

BY  Marketing

18 September 2018 3 min read

OPINION shares

Need, culture and experience – three sides to the brand relevance triangle

Relevance is the most valuable commodity a brand can have, says Joel Trethowan. Taking care of all three sides of the customer relevance triangle is crucial...

BY  Marketing

18 September 2018 4 min read

SPONSORED shares

Spotify, the audio evolution and the strengths of the Australian market

An entire generation streaming and discovering represents unprecedented opportunity for brand building and engagement. Spotify’s Sunita Kaur explains...

BY  Marketing

17 September 2018 4 min read

INTERVIEW shares

‘Innovating through the lens of clicks’ – Lego executive on the state of modern marketing

Is your brand really as customer centric as you think? Lego legend Christian Majgaard says business are looking at customers all wrong, and the industry...

BY  Josh Loh

4 September 2018 1 min read

INTERVIEW shares

Six sells – Adam Ferrier on attention, measurement and the six second ad

To clear up a year of experimentation with ad formats, Marketing speaks with Adam Ferrier about six-second ads – how they fit into a world of measurement,...

BY  Ben Ice

4 September 2018 5 min read

OPINION shares

Forrester mythbusters explain why incentivising CX never works

Incentivising CX initiatives is a shortcut to damaged relationships with customers and employees, say Maxie Schmidt and Sam Stern. Here’s why. This article...

BY  Marketing

27 August 2018 3 min read

OPINION shares

Can brands fill the void in a leaderless Australian landscape?

Another day, another prime minister. In tumultuous times for the Australian political landscape, the public looks to brands for social leadership,...

BY  Marketing

27 August 2018 3 min read

OPINION shares

Why customer-centric businesses thrive – seven tips for brands to refocus

With shareholders breathing down the necks of established organisations, some can find it difficult to be truly customer-centric. Alastair Smith gives his...

BY  Marketing

24 August 2018 3 min read

FEATURE shares

Bang for your marketing buck – low-budget lessons from the NFP sector

Tracey Porter investigates the not-for-profit sector, and how its shoestring-budget marketing demonstrates innovative approaches technology and engagement....

BY  Marketing

24 August 2018 8 min read

OPINION shares

Choking on choice? Psychologists show why retailers should clear the shelves

Many retailers pride themselves on expansive ranges, but could an overwhelming availability of choices be exhausting your customer? Veronika Birnkammer...

BY  Marketing

23 August 2018 3 min read

OPINION shares

How OOH can be turned into a regenerative force for cities and citizens

Advertisers have become too used to seeing outdoor media as an effective way for mass advertising, says Sérgio Brodsky, but what if we could see it as...

BY  Sérgio Brodsky

21 August 2018 7 min read

FEATURE shares

Simplicity in marketing: top techniques from Australia’s best

Fiona Killackey speaks with Australia’s industry leaders and product experts about the things they’re doing to simplify the way they work. This article...

BY  Marketing

20 August 2018 5 min read

OPINION shares

Why preparing for the worst ensures your business is the best

Is your business prepared for imminent catastrophe? Preparing for the worst, says Matthew Walker-Jones, will inform your clients that your brand is one...

BY  Marketing

17 August 2018 3 min read

CASE STUDY shares

How Xbox One X made headlines with a glass box on Sydney harbour

The battle for gaming console allegiance is one of the most hard fought in modern marketing. This Sydney agency managed to garner rave reviews and drive a...

BY  Marketing

14 August 2018 3 min read

SPONSORED shares

Retail reimagined – how smart brands leverage data to maximise exposure

Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining their approach to retail...

BY  Marketing

13 August 2018 9 min read

OPINION shares

Consumers, choice and control – building a seamless brand experience

Choice for consumers can vary between scarcity and overwhelming, striking a balance is key to delivering a powerful brand experience, says Pip Stocks. I...

BY  Marketing

7 August 2018 2 min read

INTERVIEW shares

Tourism Australia CMO on defining Brand Australia and why we don’t want to be a bucket list destination

Marketing speaks with Tourism Australia CMO Lisa Ronson about the Australia brand, and how the organisation’s focus is on delivering fewer, bigger and...

BY  Ben Ice

7 August 2018 6 min read

SPONSORED shares

Unmissable content in context – the OOH Holy Grail

New developments in out-of-home marketing powered by intelligent analysis have made placing your brand in the right context with the right audience a very...

BY  Marketing

30 July 2018 5 min read

INTERVIEW shares

Facebook head of brand gives her top three tips for building brand in the digital age

Marketers too focused on short-term metrics will soon feel the consequences, Facebook’s Naomi Shepherd tells Marketing. Organisations need to involve...

BY  Josh Loh

19 July 2018 6 min read

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