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OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

A clearly defined ‘brand purpose’ is the foundation of a sound brand strategy, yet it’s often the hardest thing to execute. Brand strategy...

BY Marketing

18 September 2020 5 min read

OPINION shares

A call to the Australian creative community: it’s past time we support and amplify Indigenous voices

Belinda Murray and Brent Kerby write an appeal to the creative community to step up and begin supporting, representing and amplifying Indigenous Australian...

BY Marketing

10 September 2020 4 min read

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Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

Mark Leadercramer asks marketers to consider some of the most prominent consumer trends to emerge from the COVID era. Is it time to adjust your strategy to...

BY Marketing

9 September 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 4: Luke O’Shea (2XU)

On episode 4 of Brand Behaviour, we speak to the chief marketing officer at 2XU, Luke O’Shea. The editor of Marketing, Jazz Giuliani, along with...

BY Marketing

4 September 2020 5 min read

OPINION shares

Navigating the treacherous economic waters

CreditorWatch CEO Patrick Coghlan gives an honest account of the economic hurdles ahead for the marketing and advertising sector and Australian businesses...

BY Marketing

20 August 2020 5 min read

OPINION shares

Re-branding is a dirty word, try a brand evolution

For many businesses, the idea of a re-brand is costly, time-consuming, daunting and completely necessary. Jonathan Samuel and Scott Dunn from The Brand...

BY Marketing

20 August 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 2: Melissa Hopkins (Optus)

Brand Behaviour episode 2 explores the renewed significance of telco during a global pandemic with feature guest Melissa Hopkins, head of consumer marketing...

BY Marketing

7 August 2020 2 min read

INTERVIEW shares

Brand Behaviour episode 1: Melina Cruickshank (REA Group)

In episode 1 of Brand Behaviour we speak with REA Group’s Chief Marketing Officer, Melina Cruickshank about the property market and how REA Group is...

BY Jasmine Giuliani

30 July 2020 1 min read

OPINION shares

Creating a data plan for a new normal

Data is a valuable asset – if you are turning it into actionable insights. The team from Audience Group writes about why marketers should be focused on...

BY Marketing

30 July 2020 min read

OPINION shares

Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

OPINION shares

In the battle between freemium and free trial, there’s one clear winner

The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...

BY Marketing

28 July 2020 min read

OPINION shares

Don’t just build the best product, build the best customer experience

DJ Dikic outlines how brands can become category leaders in customer experience, using everything from strategy to supply chain. The past few months have...

BY Marketing

27 July 2020 min read

OPINION shares

Putting the ‘I’ back in experience in a post-pandemic world

Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...

BY Marketing

22 July 2020 min read

OPINION shares

How to be brave without breaking your brand

In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling Withers contemplates how brands can be...

BY Marketing

21 July 2020 min read

Khoros shares

How to optimise your digital care solutions

Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely...

BY Marketing

20 July 2020 min read

Agent99 shares

Four proven PR strategies to help your brand stand out from the competition

Free Content Series: Four proven PR strategies to help your brand stand out from the competition 2020 has been challenging for many brands to achieve earned...

BY Marketing

15 July 2020 min read

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

Marketers are poised to understand changing consumer behaviour throughout the COVID-19 pandemic, but is insights research actually helpful in the long-term?...

BY Marketing

8 July 2020 min read

OPINION shares

Game for a battle: the console wars reach a new level

Associate Professor Con Stavros weighs in on the greatest marketing battle royale of our generation – Sony vs. Microsoft. Forget Coke and Pepsi, or Apple...

BY Con Stavros

7 July 2020 min read

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Marketing Magazine

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OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

OPINION shares

A call to the Australian creative community: it’s past time we support and amplify Indigenous voices

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

INTERVIEW shares

Brand Behaviour episode 4: Luke O’Shea (2XU)

OPINION shares

Navigating the treacherous economic waters

OPINION shares

Re-branding is a dirty word, try a brand evolution

INTERVIEW shares

Brand Behaviour episode 2: Melissa Hopkins (Optus)

INTERVIEW shares

Brand Behaviour episode 1: Melina Cruickshank (REA Group)

OPINION shares

Creating a data plan for a new normal

OPINION shares

Why brand identity matters more than ever in a recession

OPINION shares

In the battle between freemium and free trial, there’s one clear winner

OPINION shares

Don’t just build the best product, build the best customer experience

OPINION shares

Putting the ‘I’ back in experience in a post-pandemic world

OPINION shares

How to be brave without breaking your brand

Khoros shares

How to optimise your digital care solutions

Agent99 shares

Four proven PR strategies to help your brand stand out from the competition

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

OPINION shares

Game for a battle: the console wars reach a new level

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