Marketing Magazine

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OPINION shares

Futurist insights: trends of 2020

Professional futurist Mark Pesce ponders the emerging trends of 2020 as the world shifts out of crisis and into the unknown – from a ‘sterile...

BY Marketing

17 June 2020 min read

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

This case study explores how Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale...

BY Marketing

15 June 2020 min read

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Open sourcing information and other new marketing ‘themes’

As restrictions ease and businesses shift out of panic mode, it is a good time to reflect on the key learnings from this period. Through open sourcing...

BY Marketing

10 June 2020 min read

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Advertising through economic downturn

An inevitable economic downturn has marketers assessing the potential value and risks of investing in advertising in a post COVID-19 world. Natalie Stanbury...

BY Marketing

3 June 2020 min read

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You won’t find your brand growth strategies in the numbers

When it comes to brand revitalisation, Pip Stocks believes that marketers should look to 'conversational data' rather than 'quantitative data', to connect...

BY Marketing

1 June 2020 min read

OPINION shares

The unbearable lightness of being inessential

Christina Aventi considers the concept of essentialism during COVID-19 and what that term actually means for brands who sit on either side of the...

BY Marketing

28 May 2020 min read

OPINION shares

The vital role of CX during a pandemic

Customer experience (CX) has become integral to the survival of businesses across the globe during COVID-19. Sreelesh Pillai shares his tips for how to...

BY Marketing

25 May 2020 min read

OPINION shares

Rethink, rebuild, reframe. Why and how brands need to adapt to survive and thrive.

Alison Tilling and Daye Moffitt explore how brands can rethink business models and rebuild frameworks now to impact their futures.

BY Marketing

20 May 2020 min read

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COVID-19’s impact on the sporting industry

Has the sporting world changed forever? Professor Con Stavros examines the lasting impacts of COVID-19 on the sport and how it will effect marketers in the...

BY Con Stavros

5 May 2020 min read

OPINION shares

Is ‘doing good’ good enough for brands?

With scores of brands doing good during this time of crisis, how will customers differentiate them? Moensie Rossier asks the question.

BY Marketing

30 April 2020 min read

RESEARCH shares

Branding rises to the top of challenges for B2B marketers

In its 10th anniversary edition, the annual ‘B2B Marketing Research Report 2020’ has uncovered the biggest challenges that B2B firms face and the best...

BY Jasmine Giuliani

29 April 2020 min read

opinions shares

Lean on me: why partnerships will be essential in 2020

Adam Furness explores how marketers can lean on partnerships to make it through a challenging year.

BY Marketing

24 April 2020 min read

OPINION shares

More foresight, less prophecy: what it takes for brands to make the post-COVID reality great again, not just normal

In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict. In his bestselling book The Black Swan, Nassim Nicholas Taleb...

BY Sérgio Brodsky

21 April 2020 min read

OPINION shares

Is ‘edu-tainment’ the way forward in a COVID-19 world?

Amaury Tréguer unpacks the term ‘edu-tainment’ and how brands can shift their tone of voice to provide entertainment and utility during this time.

BY Marketing

6 April 2020 min read

INTERVIEW shares

How to thrive while working from home: tips from a company that has already done it successfully

We recently caught up with Adam Griffith, managing director at Luminary, one of the longest-standing independent digital agencies, who has been leading a...

BY Jasmine Giuliani

30 March 2020 min read

OPINION shares

What’s your story?

What makes your business unique? Madeleine Swain encourages marketers to rigorous and truthful in the quest to find out, so we can begin to share an...

BY Marketing

30 March 2020 min read

OPINION shares

And then everything changed…

The most startling thing about the outbreak of COVID-19 is probably the swiftness with which Australian businesses went from BAU to ‘nothing will be the...

BY Madeleine Swain

20 March 2020 min read

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To spend or not to spend? Advertising and creative development during COVID-19 and beyond

Daren Poole examines whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue...

BY Marketing

19 March 2020 min read

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Marketing Magazine

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OPINION shares

Futurist insights: trends of 2020

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

OPINION shares

Open sourcing information and other new marketing ‘themes’

OPINION shares

Advertising through economic downturn

OPINION shares

You won’t find your brand growth strategies in the numbers

OPINION shares

The unbearable lightness of being inessential

OPINION shares

The vital role of CX during a pandemic

OPINION shares

Rethink, rebuild, reframe. Why and how brands need to adapt to survive and thrive.

OPINION shares

COVID-19’s impact on the sporting industry

OPINION shares

Is ‘doing good’ good enough for brands?

RESEARCH shares

Branding rises to the top of challenges for B2B marketers

opinions shares

Lean on me: why partnerships will be essential in 2020

OPINION shares

More foresight, less prophecy: what it takes for brands to make the post-COVID reality great again, not just normal

OPINION shares

Is ‘edu-tainment’ the way forward in a COVID-19 world?

INTERVIEW shares

How to thrive while working from home: tips from a company that has already done it successfully

OPINION shares

What’s your story?

OPINION shares

And then everything changed…

OPINION shares

To spend or not to spend? Advertising and creative development during COVID-19 and beyond

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