Marketing Magazine

INTERVIEW shares

Interview: Alcohol and Drug Foundation on redeveloping its brand structure and design

In a country where having a drink is part of the national identity, the principal national body for reducing harm caused by alcohol and drugs is changing...

BY  Marketing

18 October 2016 6 min read

CASE STUDY shares

Case study: how DPR&CO helped Ambulance Victoria achieve sustainable net growth

This marketing case study details how DPR&Co helped Ambulance Victoria engaged new and existing members.   Campaign: Ambulance Victoria Membership...

BY  Marketing

11 October 2016 3 min read

OPINION shares

Five ways to use review sites to engage and satisfy online customers

Online reviews can make or break a brand. Nick Lembo offers five best-practice methods for using review sites to reach customers and market your business...

BY  Marketing

4 October 2016 2 min read

OPINION shares

Take your marketing out of home to cut through the clutter

Catherine Monson advises marketers to take it outside in the fight to cut through the marketing communications clutter and engage with consumers. Digital...

BY  Marketing

3 October 2016 2 min read

INTERVIEW shares

Foodora’s CMO on staying ahead of a growing list of competitors

Marketing speaks with Charlotte Rijkenberg, CMO at Foodora Australia, about online and offline branding, restaurant partnerships, and how the company...

BY  Ben Ice

15 September 2016 5 min read

OPINION shares

Brand is UX. UX is brand.

Unlock dormant potential within your brand by considering how it expresses itself through interactivity, writes Phil Herborn. In a world where entire...

BY  Marketing

14 September 2016 3 min read

OPINION shares

The three contradictions that define the Olympics brand

Image: A man holds the Brazilian flag during the Rio 2016 Olympic torch relay / André Luiz Mello. _ As Rio’s turn to host the Games continues, Ken...

BY  Marketing

9 September 2016 8 min read

FEATURE shares

Good Karma: how beautiful design and compelling narrative drives the challenger brand taking on Big Cola

Karma Cola stands out from the world’s larger beverage manufacturers through radical transparency and disruptive design. Cofounder Simon Coley explains how...

BY  Peter Roper

7 September 2016 9 min read

CASE STUDY shares

Swinging for science: inside ‘Infinity’ for CSIRO by Reborn

In this marketing case study, go inside the campaign ‘Infinity’ for client CSIRO by agency Reborn. The CSIRO (Commonwealth Scientific and Industrial...

BY  Marketing

31 August 2016 6 min read

OPINION shares

Four steps to best practice design thinking in CX projects

Grace Kraus outlines four keys to marketers who want to implement design thinking and stay ahead in the ever-evolving customer experience game. Businesses...

BY  Marketing

12 August 2016 2 min read

CASE STUDY shares

Android buys iPhone: the story behind the ‘Lucy the Robot’ marketing stunt

Campaign: Lucy the Robot Client: Double Robotics Agency: Atomic 212º This article originally appeared in The Love Issue, our June/July edition...

BY  Marketing

4 August 2016 4 min read

FEATURE shares

Made with love

Charlie’s Cookies’ Jacky Magid and Marianna Malkin talk to Ben Ice about the brand’s work with Qantas and support of Bangarra Dance Theatre, and its...

BY  Ben Ice

29 July 2016 5 min read

CASE STUDY shares

How BOQ operationalised love

Campaign: Repositioning BOQ from the inside out Client: Bank of Queensland Agency: BWM Dentsu This article first appeared in The Love Issue, our June/July...

BY  Marketing

27 July 2016 4 min read

OPINION shares

Identify hassles to outperform competitors and generate demand

Paul Whybrow introduces the ‘Hassle Map’ and ‘Plussing’ concepts to those hoping to develop innovative products and stay one step...

BY  Marketing

20 July 2016 1 min read

INTERVIEW shares

RM Williams: inside the brand’s big plans to take ‘rugged elegance’ to the world

Marketing chats with Raju Vuppalapati, CEO of RM Williams, about how the antipodean artisan is balancing heritage and craftsmanship with the biggest global...

BY  Peter Roper

15 July 2016 8 min read

INTERVIEW shares

Steal with pride

Rob Grant picks the remarkably busy brain of marketing guru Mark Earls, about how to build brands through the love of the crowd, with ideas you’ve basically...

BY  Rob Grant

13 July 2016 7 min read

INTERVIEW shares

Inside Heineken’s upcoming ‘City Shapers’ festival

Marketing spoke with Nada Steel, marketing manager at Heineken Lion Australia, about loyalty, events and experiential campaigns and the upcoming Heineken...

BY  Ben Ice

11 July 2016 3 min read

INTERVIEW shares

Meet the the cosmetics brand taking over the world with creativity, positivity and lots of colour

  Marketing chats to Helen McGee, head of marketing at 3ina Cosmetics, a brand-new make-up brand that plans to open 300 retail stores around the world...

BY  Peter Roper

11 July 2016 10 min read

CASE STUDY shares

Case study: How Lexus increased its market share against competitor luxury brands

Campaign: Lexus RC launch Brand: Lexus Agency: M&C Saatchi This article originally appeared in The Love Issue, our June/July 2016 Marketing magazine....

BY  Ben Ice

7 July 2016 4 min read

OPINION shares

What Microsoft’s LinkedIn acquisition means for both brands

Alan Smith asks whether Microsoft’s LinkedIn acquisition will be a case of A New Hope, or The Empire Strikes Back. Microsoft’s $26.2 billion cash...

BY  Marketing

28 June 2016 4 min read

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