Marketing Magazine

OPINION shares

Keep ’em coming back – how to provide a more consistent brand experience

It may not be the sexiest and might not have marketers jumping out of their seats, but consistency is of keen importance to a brand’s relationship...

BY  Marketing

25 June 2018 2 min read

OPINION shares

Five tips for protecting your brand against unsafe content online

Even though platforms such as Facebook and Youtube have made strides in ensuring brands don’t appear to be promoting disturbing content, marketers...

BY  Marketing

22 June 2018 2 min read

OPINION shares

Why is trust in brands and institutions declining? Experts weigh in

Why is trust in brands and institutions declining and what role can marketers play to turn the tides? Our brain trust of three marketing experts discusses....

BY  Marketing

21 June 2018 3 min read

OPINION shares

Optimisation on the fly – the real-time reality of modern partner marketing

Australian brands are facing growth pressures and marketers need every available tool to drive the best possible results. Partner marketing has reached a...

BY  Marketing

18 June 2018 3 min read

OPINION shares

Why do B2C marketers get all the fun? Nine top tips for B2B video marketing

B2B marketers have yet to explore the power of video content, says Prue Cox. Here are nine tips informed by LinkedIn’s own research for capturing...

BY  Marketing

18 June 2018 3 min read

OPINION shares

WTF is FX? Brideson on experience

No, this is not about the special effects that make superheroes look realistic. Bec Brideson on the female experience… This article originally...

BY  Marketing

12 June 2018 4 min read

OPINION shares

How global museums are using musical nostalgia to build audiences

It can be hard to let go of the music from our youth, particularly when it becomes viewed as ‘heritage’ in a contemporary view, says David...

BY  Marketing

8 June 2018 2 min read

OPINION shares

Actions speak louder than ads – CommBank and the Dollarmites scandal

The Commonwealth Bank’s Dollarmites scandal saw employees of the largest bank in Australia caught meddling with children’s bank accounts to hit...

BY  Marketing

7 June 2018 2 min read

OPINION shares

New generation, same problem – sports marketing to the mobile obsessed

The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins. Throughout the world the way in which people are...

BY  Marketing

4 June 2018 3 min read

OPINION shares

Six essential tips for bricks-and-mortar retailers to stay competitive

With dominant online retailers making big moves Down Under, bricks-and-mortar retailers will have to step up in order to get the edge, says Dave Scheine....

BY  Marketing

1 June 2018 3 min read

SPONSORED shares

How to unlock the hidden value in your presentation

Emma Bannister has seen billion-dollar brands damage their reputations and lose customers and clients overnight thanks to bad presentations. Will you make...

BY  Marketing

28 May 2018 2 min read

OPINION shares

Four simple fraud protection tips for your partner marketing program

Partner marketing can be extremely valuable, but it can also leave brands vulnerable, says Neil Ranatunga. Protecting your business from fraud doesn’t...

BY  Marketing

22 May 2018 3 min read

OPINION shares

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Taking a step back to...

BY  Marketing

21 May 2018 4 min read

OPINION shares

The true value of altruism – arts partnerships are a win-win-win

With 73% of Australians feeling that advertising can’t be trusted, building a community presence has never been so important. Last year Karen Monaghan...

BY  Marketing

14 May 2018 4 min read

OPINION shares

Is your CX easy for those who need to execute it? Ignore convenience at your own peril

If it’s not convenient for you, then it’s not convenient for your customer, says Pip Stocks. Bad customer experiences can be avoidable when the...

BY  Marketing

14 May 2018 2 min read

OPINION shares

“We’re over ads, even the good ones” – getting away from irrelevant ad theatre

Mike Edmonds wants to know why ads are so bad now. For marketers to earn back their wow factor, they have to figure out when they lost it. When was the last...

BY  Marketing

27 April 2018 2 min read

OPINION shares

Caring is daring and intimacy is key: how to maximise your brand value

Australian brands are in CX decline, so why don’t they follow the five Cs? Pip Stocks says in the age of the consumer firms need to focus on customer...

BY  Marketing

13 April 2018 2 min read

OPINION shares

Ten things to consider when developing bespoke multicultural creative

Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in...

BY  Marketing

12 April 2018 2 min read

OPINION shares

How far are your customers willing to trust machines?

Alistair Leathwood explains how to gain the trust of the most sceptical audience in APAC – Australians.  From fake news to connected devices, chatbots and...

BY  Marketing

9 April 2018 3 min read

NEWS shares

Spotify value hits US$26.5 billion after Wall Street debut

Spotify’s unorthodox public listing has led to a successful Wall Street debut, with the streaming company garnering a $26.5 billion valuation. The...

BY  Ben Ice

4 April 2018 1 min read

PreviousNext

• 2
• 3
• 4
• 5
• 6

Page 4 of 25