With the imminent downfall of traditional advertising a hot topic among marketing commentators, is direct marketing coming to the fore as an effective and measurable medium? Is direct marketing the new cool as proclaimed by ADMA?

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With the imminent downfall of traditional advertising a hot topic among marketing commentators, is direct marketing coming to the fore as an effective and measurable medium? Is direct marketing the new cool as proclaimed by ADMA?

Marketing Mag November 27, 2006

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