Management software solutions company, Adstream, has announced that it will collaborate with APN subsidiary, GSP Print, to move into the out of home (OOH) sector.

OOH advertising in Australia generates more than $300 million annually, so Adstream has customised its Quickcut print validation and delivery platform and will work with GSP on a new streamlined workflow to get in on the action.

GSP is a specialist large-format printer for the OOH advertising and point-of-sale sectors.

Adstream Australia’s managing director, Peter Miller, says that the upside for the outdoor companies was reduced failure, reduced cost and tighter lead times.

“This solution is good for outdoor media owners, good for agencies and good for advertisers. It’s where we try to add value right through our broadcast and print portfolio of services. GSP is a client-focused business and leading the market. We are very excited to be working out of home at last.”