Vquence, a social video technology and consulting company, has introduced its social video metrics software called VQmetrics, an online SaaS (software as a service) used by the company’s customers as a tracking tool for viral video marketing campaigns and to undertake deep data analysis on online video statistics.

VQmetrics collects and analyses usage and engagement statistics from a large set of social video networks and provide near real-time reporting, which allows marketers to continuously improve on their strategies in the space.

“A video is 50 times more likely to rank on the first page of Google search results than any other content. It is imperative for every product, brand and marketing campaign to have a social video element,” reports Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist.

Pfeiffer also asserts that other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily.

“We have developed the backend crawling and data management infrastructure for VQmetrics during the last two years. It runs on Linux in the Amazon computer cloud, making it highly scalable so we can manage the millions of data points that we deal with daily,” explains John Ferlito, Vquence’s CTO.