Australian pizza chain Eagle Boys has developed an original dedicated marketing support system for their franchisees across Australia.

The new online strategic market intelligence platform, titled the ‘Marketing Ecosystem’, takes franchisees through the process a marketing consultant would complete to determine the best avenues to promote their store based on real time sales, national benchmarks, and competitor information.

“For those franchisees who may not have extensive marketing skills, this gives them the confidence to make the right decisions and to spend their marketing dollars wisely,” says Eagle Boys group executive marketing Christine Hooper.