On Sunday 29 November, Freeview will run a ‘roadblock’, a simultaneous TVC across all its networks to celebrate its first birthday. The ‘roadblock’ will be the debut of the new campaign.

Our new marketing campaign, called ‘More for Me’ will enhance consumers’ understanding of Freeview as the free-to-air digital platform in Australia and encourage viewers to go to their local retailers or visit the Freeview website to find out more about switching to digital,” said Robin Parkes, Freeview CEO.

Over the course of 2009, all free-to-air broadcasters have produced a digital offering. Australian’s have embraced the change, with more than half switching to digital.

“Networks have suspended their traditional rivalries in the name of a shared vision, ensuring that every Australian is ready for the future of digital television and can access the best quality television the industry has to offer – for free,” said Freeview Chairman, Kim Dalton.