Hyundai A-League kicks off 2017 with new kit

Hyundai A-League’s new brand identity unites the W-League and Y-League.

01_Hulsbosch_FFA_A-League_LogoFootball Federation Australia revealed today the new look for the Hyundai A-League, Westfield W-League and Foxtel Y-League for the 2017/18 season.

The logo’s three part football icon is intended to represent football’s ‘three points of difference:’ atmosphere, diversity, and unity. The brand and visual identity were created by Hulsbosch, which participated in a 12-month consultation process with the football community and club leaders.

“Football recently been confirmed as the number one club-based participation sport in Australia and we’ve just signed a new six-year broadcast deal so it’s a great time to reveal a new brand for our leagues,” says FFA chief executive David Gallop.

“The unique identity is primarily a reflection of the passionate football fan. It delivers a clarified visual language that is energetic and positive for a stronger football footprint in Australia,” says Jaid Hulsbosch, director at Hulsbosch.

Westfield W-League has also been rebranded to align with the A-League and better represent football in Australia.

The design will be used across a range of platforms, including packaging, broadcast, digital and gameplay.

For the first time, the league identity will assume the colours of each individual club in each club’s own communications.

The new brand will be rolled out in the lead-up to the opening season matches in October 2017.

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Related: Just in time for Australia day, will 2017 will be the year diversity breaks mainstream Australian advertising? »

Ben Ice
BY Ben Ice ON 25 January 2017
Ben Ice is editor at MarketingMag