Myspace’s newest mantra is if you can’t beat ‘em, mash up with them. 

The new Myspace has now gone fully live in Australia, with new profile templates, a renewed focus on music and entertainment, and an embrace of Facebook users with the new ‘mashup’ function. 

The mashup function is a one-click set-up, where the ‘likes’ and interests of a user’s Facebook profile are ported over to Myspace, so the user’s Myspace stream feeds stories and info they have designated their interest in.

Users also have the ability to program their own streams based on recommendations and trending topics on Myspace, while also engaging with other fans that share the same interests and passions in music, celebrities, TV, and movies.

“We are thrilled to further our collaboration with Facebook through Mashup with Facebook,” said CEO of Myspace Mike Jones. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream.

The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy. I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customised themselves as well as connecting to all their passions and to the Myspace community at large.”

Check out the December/January issue of Marketing magazine, which features a superbrand profile of Myspace. On shelves Wednesday 24 November.