Eye, out of home media operator, has expanded the reach of its leading Digital Mall Media network in Australia. The network now boasts over 115 Landscape Digital displays at Australia’s leading shopping centres across all five major metropolitan markets.

This recent expansion, combined with EYE’s existing Static and Portrait Digital media opportunities, provides advertisers with unparalleled access to Australia’s leading centres, those with the highest retail sales, spanning all leading property groups and metropolitan markets.

The placement of EYE’s inventory is designed to provide optimum viewing potential within key precincts inside centres. The Landscape Digital displays are strategically placed in the line-of-sight of shoppers, located on escalators and in main thoroughfares where dwell-time is high.

Mike Tyquin, CEO Eye Media Australia and New Zealand said, The Landscape Digital network continues to deliver the same simple, standard, highly effective and proven formula – a maximum of three advertisers and seven-second animated creative executions that attract attention. The expanded reach of this network in combination with our other Eye Shop products reinforces EYE’s leadership in the mall media segment.

Eye Shop’s Portrait and Landscape Digital network can be bought through packages across the network or to complement a static Eyelite schedule.

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