Cloud-based video production collaboration platform 90 Seconds has launched in Australia.

90 Seconds, the online marketplace which connects brands and agencies with video production professionals has opened offices in Sydney and Melbourne.

The company applies crowdsourcing logic to the industry – which traditionally costs significant time and capital – by allowing clients to submit a brief, which is reviewed by 90 Seconds and shared among a wider community of industry professionals, who in turn can respond if interested in the contract.

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Related: 90 Seconds recently featured in Julia Rosenthal’s article; ‘Five NZ startups to keep an eye on’ »

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The Australian launch follows a recent $9.9 million funding injection from Sequoia Capital and AirTree Ventures.

The company now has a full time team of 15 employees and over 700 creators for clients to choose from in Australia.

“We have streamlined the production workflow so companies can purchase, plan, shoot, edit and review professional video online or from their mobile device from anywhere on the planet,” says Daniel Littlepage, managing director, 90 Seconds Australia.

The platform now puts clients in touch with relevant videographers, directors, editors, producers, animators and other production professionals in 84 countries.

“By 2017, video will account for 69% of all consumer traffic, so we are proud to have developed a solution that works for global brands to deliver fast, affordable content,” says 90 Seconds founder and CEO Tim Norton.

Big name brands including Uber, Visa, PayPal, Sony, Samsung, Barclays and Microsoft are early adopters of the service, which has, since launching in 2010 in New Zealand, facilitated the production of over 10,000 videos globally.

90 Seconds has “the unique ability to operate quickly at a national scale to generate content at a more affordable price point,” says AJ Tills, senior marketing manager at Uber. “We can pull together large campaigns in time constrained environments.”

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