Google’s financial services team has joined with Compete.com to help advertisers identify ‘credit-worthy consumers’ online, allowing them to be targeted through its display and text ads network. It was one of two projects aiming at ...
Australian retailers must learn from the mistakes of their US counterparts if they are to reach and retain consumers online, according to Paul Marshall, executive director of Salmat DigitalForce. Presenting at the Retail World Summit, ...
Ipsos Mackay has released a report that has found consumers feel inundated by advertising and that recession themed ads were viewed with differing attitudes, depending on perceived authenticity. The report examined consumer response to the ...
The Australian Competition and Consumer Commission has released details of action taken against the electronics wing of Harvey Norman, following evidence that the company breached the Trade Practices Act. The ACCC took action in 2002 ...
Nutri-Grain has reached top position, equal with Billabong, as the brand most Australians associate with being a sports sponsor, according to results from the Sweeney Sports Report covering the 2008-09 Summer. Almost one third (30 ...
A change to publishing rules will allow publications bundled with other items to be counted as paid sales. The change to circulation recording regulations will allow magazines and newspapers bundled with other items to be ...
Tourism Queensland’s ‘The Best Job In The World’ campaign has outdone Tourism Australia’s sponsorship of Baz Luhrmann’s movie Australia. Despite its cost of $1.7 million, juxtaposed with Australia sponsorship priced at $40 million, ‘The Best ...
Bluefreeway, a digital and interactive marketing communications group, shareholders have overwhelmingly supported Independent Print Media Group’s (IPMG) offer to privatise the group. IPMG has been a substantial shareholder in the group since 2008. Michael Hannan, ...
PMP Limited’s CEO, Richard Allely, has detailed a ‘transformation’ plan that will ‘re-energise’ the company and position it for an improvement in market conditions. Allely, who was only made CEO recently, has told the Australian ...
Canadian Club whiskey has announced its exclusive liquor sponsorship of the Australian premiere of film Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay ...
Starcom MediaVest Group has won a Gold Media Lion at the 2009 Cannes International Advertising Festival for its Mars ‘Strauchanie’ campaign. The campaign revolves around Strauchanie, played by comedian Peter Helliar, receiving a personal Mars ...
Background Despite its international respect and exposure, many Australians are unaware of Red Cross’s domestic activity. To build this domestic awareness, we wanted to involve Australians in something big demonstrating the power of humanity. Client: ...
