Gold rush They may have an ordinary looking logo, but the recent news that the London Olympic Committee (London 2012) is well on the way to fulfilling its quota of sponsors is great news for ...
Selling an idea to your bored dad
My friend Fred received a letter from Julian Potter recently. Julian is head of Macquarie Bank Cards. It was part of a mail piece sent to shareholders to sell them a Platinum card. I was ...
I sat stunned in a hotel ballroom when I heard a spokesman for the energy industry stake a claim for compensation from the Government (read taxpayer – you and me) for the changes the power ...
Web 2.0 is changing the face of web design. Luke Farley explores the features of the new look and how you can incorporate them into your site.
Next time you are standing in a queue, waiting to enjoy the service experience, perhaps you can contemplate the Paradox of Convenience. This principle states: Consumer offerings based on convenience inevitably produce their own inconveniences ...
Far from being a buzzword, Web 2.0 is providing new opportunities for marketing professionals to reach new audiences and develop new products. So why is this next generation of internet so headache-inducing? Simply, the rules ...
Think promotional products are all about throwing money towards unquantifiable objectives rather than cold hard results? Think again. Tami Dower shares some insights gleaned from judging this year’s Australasian Promotional Products (APPA) Awards.
The success of the ACTU’s television campaign is not due to the amount of money it has spent, despite the complaints of the hysterical Joe Hockey. If the success of advertising is determined by media ...
With both traditional and new web TV players, such as Joost and Babelgum, vying for your advertising dollar, Martyn Thomas asks the burning question: TV or not TV?
Bob Garfield is an internationally renowned columnist, critic, essayist, public speaker and broadcaster. Lyn Clarke caught up with him when he was in Australia to speak at the recent ADMA Forum.
If the proof of the pudding is in the eating, there were plenty of full bellies at the 2007 IAB Australia Interactive Advertising Awards – and it wasn’t from the gala dinner. The ‘puddings’ were ...
