Kathy Hatzis is the 2007 AANA Young Marketer of the Year. We managed to catch her for a quick Q&A before she jets off to Cannes…
“In my opinion Australia, per capita, is probably one of the most competitive coffee markets in the world,” says Holly Gray, national marketing director of Starbucks Coffee Company Australia. “I don’t know whether you have ...
PR agencies that embrace the fragmentation of media channels will ensure their survival in the age of new media, advises Catherine Stace.
Marketers’ job descriptions are in a rapid state of flux, as brand owners and their agencies are forced to experiment with new modes of creation, collaboration and consumer engagement, contends Brian Mansfield.
As the war for sales and marketing talent hots up, a good recruiter can be invaluable. Rebecca Houghton provides some advice on how to find the right one for your needs.
Despite the fact that their raison d’être is to influence people, marketers are notoriously bad at selling themselves. The answer is simply a matter of treating yourself life a commodity, says Brien Keegan.
There is no denying that we live in the digital age, and the innovations in out of home media exemplifies how the new era affects our relationship with advertising. Digital technology boosts consumer interaction, provides ...
Warning: the following may make some marketers uncomfortable. If you were looking for a light-hearted read, turn the page. If you have a social conscience, read on. Karl Treacher reports.
Five years ago, Tim Pethick decided to build a business bottling fresh fruit juice, an idea that evolved into a thriving enterprise turning over $18 million a year. Sam Gopal learns the recipe for success, ...
The greatest misconception about search marketing is…that it’s only for businesses that have an e-commerce model. Generating online sales is certainly a major benefit of search marketing but campaigns also increase brand awareness and drive ...
We all use data to dictate marketing decisions, yet the subject leaves many of us glazed over, yawning and pitying those with the word ‘data’ in their job title. Andrew Stone dispels this perception, showing ...
Are you guilty of committing these networking sins? Lisa Butler outlines how to get the most out of social events without looking like a used car salesman.
