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Author: Martyn Thomas

Author: Martyn Thomas

News
Marketing is at a printing-press moment
  • Martyn Thomas
  • access_timeJuly 5, 2013
  • remove_red_eye641 Views
Social & Digital
The evolution of social media thinking
Martyn Thomas June 13, 2013

There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle ashore was back in 2007/08 when a few savvy individuals ardently began ...

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News
Transition marketing: from ‘matching luggage’ to brand-led integration
Martyn Thomas April 11, 2013

One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands face an incredibly complex challenge as they have to play with many dials ...

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Change Makers, Social & Digital
When social media is not social media
Martyn Thomas September 25, 2012

Recently a client asked me if we could use a term other than ‘social media’. The reason being she wanted to convince her CEO of the need to pursue a social media strategy but realised ...

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