How B2B marketers can make the most of social media
As it continues to gain interest from the B2B space, Martyn Thomas shares his top tips for successful B2B social medi....
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Martyn Thomas
Martyn Thomas is the managing director of Melbourne based FRANk Media, a hybrid full service agency with social business strategy at the core. Martyns’ ethos is to consistently add value for clients and keep marketing teams abreast of the world outside their office.
Business in a connected age: first-mover advantage is up for grabs in most categories
The thing that is driving massive change in businesses today is the fact that we've become connected in ways that haven't pre....
The drums are beating louder: Why marketers need to evolve beyond the linear
In the last week we've heard from a senior marketing commentator that: “the industry is as close to being on its knees as ....
If you’re going to be a comedian you have to be funny (or, social media vs social business)
Nearly a year ago I wrote about a client asking if we could use another term
Marketing is at a printing-press moment
I think we all know that brands could try harder. They often disappoint and we wish they'd get their act togethe....
The evolution of social media thinking
There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest w....
Transition marketing: from ‘matching luggage’ to brand-led integration
One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands....
When social media is not social media
Recently a client asked me if we could use a term other than ‘social media'.
The reason being she wanted to convince her....