Steve Sammartino argues that it’s time we forgot out about going to war with our competitors and started falling in love with our customers. This article first appeared in The Love Issue, the June/July issue of Marketing, out now. ...
Steve Sammartino writes that, while cultivating a profile online takes effort, it gives the potential for total control of one’s identity. I imagine when free public education first arrived it was a bit unsettling for ...
Price can be your strongest branding tool, writes Steve Sammartino. There are a lot of definitions of what a brand is, but I’m more interested in what a brand should do. In my mind it should ...
Demographics were the best we had, writes Steve Sammartino. It’s time to move on. If you entered the marketing game any time before the past 10 years then there is no doubt that you were ...
The Internet of Things (IoT) is the greatest value-add opportunity a marketer could ever wish for, writes Steve Sammartino. The value equation is a simple idea in the world of marketing: Value = Utility ÷ ...
Survival starts on the inside, writes Steve Sammartino. I invest a lot of time working with companies born of the industrial era, and the questions I get asked most often are, ‘Can you please give us an ...
Steve Sammartino redesigns the launch process, arguing that the success of a launch can naturally be powered by the ingredients that went into it, allowing marketers to focus on creating great products, rather than throwing ...
The world’s fastest growing companies these days are those that connect the factors of optional production, rather than own them, writes Steve Sammartino. The hardest part of starting out in marketing was, well, starting ...
Steve Sammartino offers his take on how culture, commerce and technology is changing with this collection of reflections and thoughts. This post is republished from his blog. As we are now in 2015, midway ...
In the first of a regular column for Marketing, Steve Sammartino writes that a limited view of innovation is killing brands. Anyone who has studied marketing in its purest form, or entered marketing as ...
A great creative demarcation is underway, and consumer pop culture 2.0 is up for grabs. Advertising agencies that want to survive, writes Steve Sammartino, need to understand that the war won’t be won with the weapons ...
Tesla founder Elon Musk continues to fly the flag for altruism by giving competitors access to its electric car patents. A staggering move to the automotive industry, but Steve Sammartino writes that it’s an ingenious marketing ...
I recently saw a prototype for the Google self-driving car – its picture is below and looks kinda cute/cool/weird. Anyone who follows the technology world will know that Google has successfully driven its self-driving cars ...
