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OPINION Updates, rumours and more for brands – all caught up on Instagram’s latest?
February has been a busy month for Instagram – Aaron Brooks breaks down how its new functions could benefit brands. Businesses simply can’t afford to ignore...
BY Marketing
INTERVIEW The science of stock – how Shutterstock Custom’s senior VP gets inside your head
There’s content, and then there’s this. Grant Munro tells Marketing how Shutterstock Custom is cutting the corporate crap and turning content marketing into...
BY Josh Loh
OPINION Carving or crashing? How to ride the video marketing wave
Will video marketing go the way of corporate blogging and ad banners – abused to the point of spam? At any rate, Patricio Cummins says the best way to ride...
BY Marketing
OPINION Five things that will shape social media in 2019
Amaury Treguer returns to end the year with trends that define the next 12 months in social media, content and influencer marketing. For the past three...
INTERVIEW Star struck – using AI to take celebrity out of the influencer equation
Choosing an influencer for your marketing campaign isn’t as simple as it seems. Hypetap’s Detch Singh tells Marketing about the company’s...
BY Josh Loh
OPINION Online video will take over like never before
Online video is an essential part of the digital marketer’s mix, and it’s about to get bigger, according to Emma Barr. Here are four key social...
BY Marketing
FEATURE Not your average driving range: shareability at the heart of entertainment
This year the Gold Coast saw an addition to its roster of entertainment spots, and this one may be a hole-in-one. Tailored to optimal ‘Instagram-ability’,...
BY Josh Loh
OPINION Do it yourself community building – the risks of Facebook Groups for your brand
Though Facebook Groups do offer brands an easy route to community building, Erin Tierney makes the case for restriction-free, self-branded and self-owned...
BY Marketing
OPINION Short form video is the new wave of storytelling
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something...
BY Marketing
SPONSORED Australian Podcasting Study breakdown – who’s listening and how much?
Growing popularity meant deeper insight into Australian podcast consumption was necessary to give marketers better understanding. Grant Tothill explores the...
BY Marketing
INTERVIEW Flight Centre head of content on change, choice and customer voice
Luke Wheatley’s simple idea for a Flight Centre content campaign was picked up by a major network. Marketing hears about his customer-centric outlook...
BY Ben Ice
OPINION Using martech to secure your content creation strategy
Content creators are under more pressure than ever to create more with less, says Patricio Cummins. A connected supply chain is key to competitive advantage...
BY Marketing
INTERVIEW Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male of Guinness World Records, and brands can leverage this...
BY Ben Ice
INTERVIEW Instagram global partnership manager talks all things influencers and IGTV
Influencer marketing can be a dangerous game, Instagram’s Jackson Williams says the platform is working to remove the ‘grey area’. The influencer. Brands...
BY Josh Loh
OPINION Moving past the hype – could the real value of influencers just be a case of getting it right?
Influencer marketing is an tactic under enormous scrutiny from the industry, with accusations of lacking authenticity and performance. Chris Morfis says it...
BY Marketing
OPINION Writing great copy: 20 lessons from 20 years
This October, copywriting consultancy Action Words celebrates 20 years in business. To mark the occasion, founder Frank Chamberlin outlines his top 20...
OPINION Quality over quantity – how content marketing lost its shine
Content marketing is in poor shape, and attempts to please everybody appeal to nobody, says Brian Corrigan. To break through a saturated space, brands need...
BY Marketing
OPINION Twitter celebrates #HashtagDay with top five tips for brands
To celebrate the hashtag’s 11th birthday, Twitter Australia’s Angus Keene gives his top five tips for brands to engage with audiences using...
BY Marketing
INTERVIEW This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking
Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media consumption and films that watch you back....
BY Josh Loh
