Marketing Magazine

OPINION shares

Why isn’t social media a reliable tool for social change?

By enabling worldwide, instant and free communication, social media has been the launching point from which many social movements have gone viral. Manuel...

BY  Marketing

12 May 2016 2 min read

OPINION shares

Jekyll and Hyde: the double-edged sword of social media

Jana Bowden discusses consumer engagement via social media, and how it does not always guarantee positive outcomes. It’s a perennial problem. Brands need to...

BY  Marketing

9 May 2016 4 min read

OPINION shares

Brain trust: Who’ll win the Facebook vs YouTube online video war?

Who’s going to win the Facebook vs YouTube online video war? Minsun Collier, Zeina Khodr and Tom Robinson, weigh in on the issue. Minsun Collier...

BY  Marketing

6 May 2016 3 min read

OPINION shares

The structure of the social organisation

Every part of an organisation is a source of content and item on the social program, says Meltwater’s Ambera Cruz. Before taking the first step in...

BY  Marketing

5 May 2016 4 min read

CASE STUDY shares

Case study: LG Electronics ‘G4 Recommender’ social influencer campaign

Campaign: LG G4 Recommender Program Client: LG Electronics Australia Agency: In-house; partnership with Hypetap Background LG Electronics Australia’s...

BY  Marketing

3 May 2016 5 min read

FEATURE shares

Making it snappy: the marketer’s definitive guide to Snapchat

The speed of Snapchat’s ascent in the social media world is matched only by that of its monetisation efforts. While the platform itself still has to prove...

BY  Tate Papworth

2 May 2016 9 min read

OPINION shares

From clicks to cliques: why social networking is moving inwards

In his column for The Social Issue, Sérgio Brodsky examines the trend of social networking away from mass connection.  A judicial decision that suspended...

BY  Sérgio Brodsky

2 May 2016 5 min read

OPINION shares

Ritson on brand: Marketers are being fed bullshit about social media

Marketing is very pleased to welcome Mark Ritson to the magazine as he takes up a new regular place with this ‘Ritson on Brand’ column and whose...

BY  Mark Ritson

26 April 2016 6 min read

OPINION shares

How social media empowers the introvert

Shane Stewart discusses how social media empowers introverts, enabling them to communicate and express themselves in ways previously unavailable. You know...

BY  Marketing

21 April 2016 4 min read

INTERVIEW shares

Buckitdream’s Tim Carroll talks passion data, transitioning to CEO and building a global brand from scratch

Around five years ago Marketing named Tim Carroll, then global marketing chief at Village Roadshow, one of its five Australian marketers of the year. A year...

BY  Peter Roper

15 April 2016 12 min read

OPINION shares

The 2016 definitive guide to social media crisis management

Robin Leonard provides a detailed rundown of how large companies should prepare for, recognise and manage social media crises. I often ask myself is the...

BY  Marketing

13 April 2016 8 min read

OPINION shares

Will removing the gag endanger your company’s reputation?

Proposed legislation in the US to limit the ability of businesses to prevent consumers from providing negative reviews on social media would no doubt have...

BY  Jacqueline Burns

11 April 2016 2 min read

OPINION shares

How will marketers capitalise on Facebook Reactions?

The introduction of Facebook’s new Reactions feature has meant brands can get much more insight on how consumers are reacting to their social...

BY  Marketing

8 April 2016 3 min read

SPONSORED shares

Souperventions: do you have a business idea you would like to get off the ground?

* Sponsored content: This article introduces Sourperventions, a competition by Marketing partner Social Soup that wants to help one person make their...

BY  Marketing

5 April 2016 4 min read

OPINION shares

Chronological is so yesterday: what the Instagram change means for brand managers

For Jana Bowden, the changes to Instagram, while significant, will not disadvantage those who use it effectively to engage their audience. Today there is...

BY  Marketing

29 March 2016 6 min read

OPINION shares

Haters gonna hate, advocators gonna advocate: how to turn one into the other

For Kevin Ross, social identity and brand reputation depend on how consumers react and talk about your  brand. Here are his tips for taking customer...

BY  Marketing

3 March 2016 5 min read

OPINION shares

Using social media to cash in on the Easter spending spike

Jay Revels outlines four ways brands should reach out via social media this Easter, to make the most of the holiday retail spending period. Whether or not...

BY  Marketing

15 February 2016 3 min read

OPINION shares

The big difference between like and ‘like’

As social media response becomes an increasingly valid and sought-after mode of tracking marketing effectiveness, Rob Morrison tells why we need to be...

BY  Rob Morrison

27 January 2016 3 min read

INTERVIEW shares

Breakthrough: How GE is championing content globally

  GE has enlisted Ron Howard and Brian Grazer to help make science documentaries more entertaining for the company’s latest content project: a global...

BY  Danielle Long

27 January 2016 7 min read

OPINION shares

Four steps to better B2B lead generation on LinkedIn

The growing prominence of LinkedIn use by B2B organisations means it is a powerful lead generation platform. Daniel Tolliday offers four tips to help B2B...

BY  Marketing

27 January 2016 2 min read

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