Marketing Magazine

OPINION shares

What is content marketing anyway?

Is that web film content or is it a commercial? As agencies rush into content marketing, Lauren Quaintance argues that marketers need to understand what...

BY  Marketing

29 September 2015 4 min read

OPINION shares

Six surefire social media strategies that every Australian marketer needs to know

As Australians flock to social media, there is an enormous opportunity for marketers to connect with customers. Ryan Bonnici shares some tips for getting...

BY  Ryan Bonnici

24 September 2015 5 min read

OPINION shares

Value is never a single metric – it’s about the audience

Jake Quade shares four points around providing value in your online content. Success is a metric that messes with so many media professionals: any given...

BY  Marketing

22 September 2015 2 min read

OPINION shares

What the latest Instagram developments mean for brands

Jay Revels writes that brands will thrive under the Instagram API (application programming interface) program. One of the fastest-growing major mobile...

BY  Marketing

18 September 2015 2 min read

OPINION shares

Lessons from #Libspill: the impact of online and social media on reputation

Brands can learn a lot from how the Australian government handled its change of leadership this week, writes David Hickey. Malcolm Turnbull successfully...

BY  Marketing

16 September 2015 3 min read

OPINION shares

Malcolm Turnbull’s social media savvy: why 2016 will be the year of social campaigning

Australia’s new prime minister designate Malcolm Turnbull last night announced his leadership challenge via his social media platforms. What lessons can...

BY  Marketing

15 September 2015 3 min read

OPINION shares

Branded love: the value of video content marketing

Gordon McNenney ponders the value of heartfelt video content and subtle branding. A new video is racing up the viral charts. It’s touching, heartfelt, a...

BY  Marketing

4 September 2015 2 min read

OPINION shares

The most efficient ways to create engaging content

The key to great content is authenticity, writes Alexandra Tselios. With more content available at readers’ fingertips than ever before, creating engaging...

BY  Marketing

4 September 2015 2 min read

INTERVIEW shares

How Queensland Police Service gets 60,000 likes on Facebook posts

Queensland Police Service is a socially savvy force, with the most amount of fans on a police Facebook page in the English speaking world. The ‘likes’ boom...

BY  Michelle Herbison

27 August 2015 11 min read

OPINION shares

Your problems measuring social media ROI have nothing to do with social

Measuring your company’s social media ROI may be more complicated that you thought, writes Joe Cothrel. If you are responsible for your company’s...

BY  Marketing

26 August 2015 2 min read

OPINION shares

Battle of the Brands: MasterChef Australia vs. My Kitchen Rules (Australia)

In this third instalment of our regular ‘Battle of the Brands’ series from Meltwater, David Hickey compares the social media activity and online news...

BY  Marketing

21 August 2015 2 min read

OPINION shares

Why your company video should be done right the first time

Gio Pacialeo gives his view on why video for brands should be completed perfectly first time and why it’s important to focus on quality. Corporate video is...

BY  Marketing

18 August 2015 2 min read

OPINION shares

Virtual reality: the avatar of art, property and sport

Virtual reality is arguably one of the most creative applications of technology, writes Rachel Service, so why aren’t Aussie marketers jumping to use the...

BY  Marketing

18 August 2015 2 min read

OPINION shares

Viral ideas: What happens when Professor Snape and Sarah Koenig have dinner with the devil?

Next time you ask your agency for viral ideas, Rob Morrison warns you may be meddling in the dark arts. First a confession. I’m not a religious person –...

BY  Rob Morrison

17 August 2015 2 min read

OPINION shares

Why influencer marketing should be at the core of your marketing strategy

Influencer marketing: do it or die, writes Detch Singh. It’s well known that word of mouth marketing has become explosive as a result of social media. With...

BY  Marketing

11 August 2015 2 min read

OPINION shares

Looking down the barrel to success in video content

Producing great video content is achievable these days, leading many marketers to move away from traditional TV, writes Simon Palan. Marketers are...

BY  Marketing

11 August 2015 2 min read

OPINION shares

The solid planning behind a successful Twitter contest

Matthew Yeoman breaks down the five parts of the anatomy of a well-run Twitter contest. Twitter contests are great articles for sharing, and growing your...

BY  Marketing

3 August 2015 3 min read

OPINION shares

What traditional hoteliers can learn from disruptive business strategies

Airbnb and other disruptors have forced traditional hoteliers to take notice of digital trends, writes Aleksandra Czajkowski, account executive at...

BY  Marketing

31 July 2015 2 min read

OPINION shares

Why no one cares about your content

Ryan Griffin, senior account manager at Switched on Media, has some critical things to say about content marketing. You may have noticed the phrase ‘content...

BY  Marketing

31 July 2015 2 min read

CASE STUDY shares

Digital below the line: Toyota’s video led digital content campaign

Campaign: Digital below the line component of Corolla launch Client: Toyota Agency: Captiv8 Toyota and Captiv8 partnered with passionate social media...

BY  Marketing

30 July 2015 4 min read

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