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INTERVIEW shares

How to select the right influencer for long-term goals

Melanie Liu says marketing managers should be looking for long-term relationships with their brand’s influencers, rather than ‘quick...

BY Marketing

25 July 2017 2 min read

CASE STUDY shares

KFC’s Snapchat frenzy

Here’s how KFC used a Snapchat game to get an edge over frozen beverage competitors. This article originally appeared in The Generation Issue, our...

BY Marketing

17 July 2017 1 min read

OPINION shares

Will native advertising bring about a renaissance?

Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to...

BY Marketing

10 July 2017 2 min read

OPINION shares

Where will advertisers be spending on social this financial year?

Paul Korber looks at how last year’s trends will shape social investment for the next 12 months. As we enter a new financial year, let’s review how...

BY Marketing

6 July 2017 2 min read

CASE STUDY shares

Reize Energy Drink: the brand that boosted awareness by getting deadpan to the extreme

Here’s how Marty Spargo and Steven Macdonald turned Reize into the Dollar Shave Club of energy drinks. This article originally appeared in The...

BY Ben Ice

29 June 2017 3 min read

OPINION shares

Telling their stories: let your customers break barriers for you

If you look after your customers and put them at the heart of your storytelling engine, the rest will look after itself, writes Deeps De Silva. In today’s...

BY Marketing

22 June 2017 2 min read

OPINION shares

Move over influencer marketing: ambassador programs are the new kid on the block

Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to implement a strong ambassador program. Everyone’s...

BY Marketing

20 June 2017 2 min read

OPINION shares

How the post-broadcast era will usher in an age of split personality brands

Rob Pardini says audio-visual streaming will be the single greatest disruptive influence on the marketing ecosystem over the next 10 years. The most...

BY Marketing

1 June 2017 3 min read

OPINION shares

The science of making digital content reader-friendly

Vincent Garcia has three quick tips for generating digital content that’s guaranteed to grab the attention of time-poor consumers. Consumers are now...

BY Marketing

31 May 2017 2 min read

OPINION shares

How to use live video in your marketing campaigns

Live video is a powerful, emerging marketing tool. Daniel Littlepage explains how businesses can plan and create engaging, high quality and measurable live...

BY Marketing

26 May 2017 2 min read

OPINION shares

How retailers can reach out online while renewing the spirit of the physical marketplace

Alexis Vera ponders how bricks-and-mortars can keep up with online shopping trends while still creating compelling physical retail experiences that beg to...

BY Marketing

16 May 2017 3 min read

CASE STUDY shares

The water safety campaign that saved lives by peddling stupidity

How Water Safety New Zealand used ironic black humour to achieve cut-through with young males in the Swim Reaper campaign. This article originally appeared...

BY Marketing

8 May 2017 3 min read

INTERVIEW shares

Interview: New Media Group chairman and owner on the alliance that will provide Australian brands with a route to product placement

Marketing speaks with John Barnard, chairman and owner of New Media Group, about his experience working with product placement, and how a new partnership...

BY Ben Ice

3 May 2017 3 min read

How new Facebook capabilities will affect your content marketing performance

The world of Facebook is a constantly evolving one. Marketers who haven’t considered the developments of the last year in their content marketing mix on the...

BY Partner

13 April 2017 2 min read

OPINION shares

Head to head: is social media really the future of marketing?

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ This article...

BY Marketing

17 March 2017 3 min read

OPINION shares

Why the C-suite needs to start paying attention to content marketing

Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing needs to be viewed from top down as a business...

BY Marketing

6 March 2017 2 min read

How Australian Ethical Super used content and cause to punch above its weight on social

Meltwater’s latest insights report demonstrates how Australian Ethical Super was able to become the most followed fund on social media despite its...

BY Partner

6 March 2017 3 min read

OPINION shares

News media sources benefit from the always-on social media feed. Why shouldn’t your brand?

Ambera Cruz examines the the shift from traditional to digital and social media, and the impact it has on marketing communications. – This article...

BY Partner

27 February 2017 3 min read

OPINION shares

Why you can’t rely on social media to drive digital audience growth

Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital landscape. Digital media companies and publishers rely...

BY Marketing

24 February 2017 2 min read

OPINION shares

How visual search, AR and VR will disrupt retail this year

Marketers who create a seamless path from social content to purchase will excel in 2017, says Paul Korber. Consumers are used to instant gratification. They...

BY Marketing

10 February 2017 2 min read

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