Marketing Magazine

INTERVIEW shares

Interview: New Media Group chairman and owner on the alliance that will provide Australian brands with a route to product placement

Marketing speaks with John Barnard, chairman and owner of New Media Group, about his experience working with product placement, and how a new partnership...

BY  Ben Ice

3 May 2017 3 min read

SPONSORED shares

How new Facebook capabilities will affect your content marketing performance

The world of Facebook is a constantly evolving one. Marketers who haven’t considered the developments of the last year in their content marketing mix on the...

BY  Partner

13 April 2017 2 min read

OPINION shares

Head to head: is social media really the future of marketing?

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ This article...

BY  Marketing

17 March 2017 3 min read

OPINION shares

Why the C-suite needs to start paying attention to content marketing

Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing needs to be viewed from top down as a business...

BY  Marketing

6 March 2017 2 min read

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How Australian Ethical Super used content and cause to punch above its weight on social

Meltwater’s latest insights report demonstrates how Australian Ethical Super was able to become the most followed fund on social media despite its...

BY  Partner

6 March 2017 3 min read

OPINION shares

News media sources benefit from the always-on social media feed. Why shouldn’t your brand?

Ambera Cruz examines the the shift from traditional to digital and social media, and the impact it has on marketing communications. – This article...

BY  Partner

27 February 2017 3 min read

OPINION shares

Why you can’t rely on social media to drive digital audience growth

Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital landscape. Digital media companies and publishers rely...

BY  Marketing

24 February 2017 2 min read

OPINION shares

How visual search, AR and VR will disrupt retail this year

Marketers who create a seamless path from social content to purchase will excel in 2017, says Paul Korber. Consumers are used to instant gratification. They...

BY  Marketing

10 February 2017 2 min read

OPINION shares

It’s time to consider micro-influencer marketing

Influencer marketing’s rapid rise has led to a lack of transparency, measurability and credibility. Amaury Treguer says micro-influencers provide a...

BY  Amaury Treguer

7 February 2017 4 min read

OPINION shares

Teach, tailor, take control – the three Ts of B2B content marketing

Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross Lambert  explains how to use...

BY  Marketing

18 January 2017 4 min read

OPINION shares

Three ways to turn your CMS into 2017’s marketing hero

Many marketers still aren’t using content management systems and tools to their full potential. Bartek Banda says those who integrate theirs with...

BY  Marketing

12 January 2017 2 min read

OPINION shares

Five things that will shape social media in 2017

After nailing his 2016 predictions, Amaury Treguer is back to set the scene for how social media will shape up in 2017. As we all know there is never a dull...

BY  Amaury Treguer

19 December 2016 4 min read

OPINION shares

Why marketing shouldn’t own social

Roger Christie says the expectations on marketing do not align with the opportunities for social. I’m about to explain why marketing shouldn’t own social....

BY  Marketing

16 December 2016 4 min read

OPINION shares

Here’s how much data you need to start personalising online video (it’s not as much as you think)

Marketers can get creative with video personalisation, says Renece Brewster, even with small amounts of data. Some marketing trends come and go but the rise...

BY  Marketing

15 December 2016 3 min read

INTERVIEW shares

Rahaf Harfoush on integrating social and society’s changing interpretation of creativity

Rahaf Harfoush on her role on Obama’s 2008 campaign, social’s role in integrated campaigns and society’s changing interpretation of...

BY  Ben Ice

14 December 2016 4 min read

INFOGRAPHIC shares

Infographic: Top 10 topics discussed by Australians on Facebook in 2016

Singers, senators, shark and sports were the topics that got the 15 million Australians who regularly use Facebook sharing in 2016, as well as the gaming...

BY  Marketing

9 December 2016 2 min read

OPINION shares

How marketers should use personalisation now that Facebook has set the bar high

Tom Wright says Facebook has trained consumers to expect personalisation in all their online interactions. When Facebook first began adjusting its algorithm...

BY  Marketing

8 December 2016 2 min read

SPONSORED shares

How to make a Christmas cracker of a campaign

Christmas is a time for giving, so offer your customers something extra special this year – whether it’s an exclusive discount, a beautiful marketing...

BY  Marketing

5 December 2016 2 min read

OPINION shares

Learn to upcycle and take the burden out of content marketing

Jacqueline (Jaci) Burns attended Inbound 2016 in Boston, where Salma Jafri explained how upcycling can help you take the burden out of content marketing...

BY  Jacqueline Burns

29 November 2016 1 min read

SPONSORED shares

Three steps for creating the best social media marketing content

Understanding your target audience, their customer lifecycle and creating the right content to suit them is paramount for effective social media marketing....

BY  Partner

16 November 2016 1 min read

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