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Seven ways to future-proof your SEO strategy for 2018

The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. By Tom Donohoe. Search engine...

BY Marketing

24 January 2018 2 min read

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Why is ‘engagement’ still a thing?

We’re not doing ourselves or the industry any favours using the word ‘engagement’ says Carly Yanco. Here’s why it shouldn’t be...

BY Marketing

19 January 2018 2 min read

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Why the Facebook news shouldn’t come as a surprise

The Facebook news regarding the News Feed has sparked conversation about the future of brands and publishers on the platform. Amaury Treguer’s not...

BY Amaury Treguer

16 January 2018 2 min read

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Five things that will shape social media in 2018

Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018? For the third consecutive year, I’ve been...

BY Amaury Treguer

11 December 2017 1 min read

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From marketing function to essential business tool – social media’s transition

Marketing speaks to global Hootsuite CMO Penny Wilson about the new business value of social media and the skills to derive insights from social data....

BY Ben Ice

30 November 2017 2 min read

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Word of mouth on steroids – understanding the motives for sharing content

Facebook users only share content with a perceived social benefit. A new RMIT study has resulted in a scale which can be used to predict whether something...

BY Marketing

27 November 2017 3 min read

INTERVIEW shares

Best practice native advertising with Becky Smith, Yahoo7 head of insights

Research shows native advertising is on the rise. Marketing speaks with Becky Smith about how static and video native can be optimised to get audiences...

BY Ben Ice

10 November 2017 3 min read

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Experimenting with ephemerality: what marketers and creatives need to know

Kay Hsu urges brands and marketers to consider how shorter ads and disappearing stories can lead to mobile success. The advertising industry is changing and...

BY Marketing

10 November 2017 2 min read

CASE STUDY shares

Case study: how ‘Broadsheet’ and Honda wowed with money-can’t-buy experiences

Broadsheet and Honda’s ‘Seven Dinners in Seven Nights’ partnership is a masterclass in leveraging networks, building experiences into...

BY Marketing

3 November 2017 3 min read

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Bulldozing walled gardens – combining social and search

Too many organisations are siloing their digital teams, says Paul Korber. A holistic approach to social and search is now a necessity. If you ever find...

BY Marketing

31 October 2017 1 min read

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Native advertising success: less talk about you, more talk about the needs of your customer

As more platforms arise enabling further native advertising options and iterations, marketers need to get more active and educate themselves on the value...

BY Marketing

5 October 2017 2 min read

CASE STUDY shares

How Sydney Opera House personally and directly invited visitors to #ComeOnIn

The Sydney Opera House is the most Instagrammed icon in Australia, but very few visitors step inside. This article originally appeared in The Culture Issue,...

BY Marketing

18 September 2017 1 min read

OPINION shares

The death of isolation, and what it means for generating ideas

Does our always-on world and culture of sharing mean we’re missing out on the benefits of letting ideas and projects develop in isolation? By Steve...

BY Steve Sammartino

13 September 2017 4 min read

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I’m not who you think I am: the pitfalls of social media listening

Social media listening only tells half the story, says Katharine Milner. Marketers need to make sure they’re matching what people are saying with what...

BY Marketing

8 September 2017 2 min read

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Curation 101: the key to successful content marketing

An effective content strategy doesn’t have to mean pouring time and energy into writing blogs and articles. Scott Cooper has some curation tips to...

BY Marketing

3 August 2017 2 min read

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World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seen

With less than a year to go until the 2018 FIFA World Cup, Facebook’s Karren Rogers looks at how marketers can get tactical with their mobile and...

BY Marketing

2 August 2017 3 min read

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Have marketers lost sight of the million-dollars-a-word value of copywriters?

Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, says Alex France. It’s been 25...

BY Marketing

1 August 2017 2 min read

INTERVIEW shares

How to select the right influencer for long-term goals

Melanie Liu says marketing managers should be looking for long-term relationships with their brand’s influencers, rather than ‘quick...

BY Marketing

25 July 2017 2 min read

CASE STUDY shares

KFC’s Snapchat frenzy

Here’s how KFC used a Snapchat game to get an edge over frozen beverage competitors. This article originally appeared in The Generation Issue, our...

BY Marketing

17 July 2017 1 min read

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Will native advertising bring about a renaissance?

Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to...

BY Marketing

10 July 2017 2 min read

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