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CASE STUDY shares

How Sydney Opera House personally and directly invited visitors to #ComeOnIn

The Sydney Opera House is the most Instagrammed icon in Australia, but very few visitors step inside. This article originally appeared in The Culture Issue,...

BY Marketing

18 September 2017 1 min read

OPINION shares

The death of isolation, and what it means for generating ideas

Does our always-on world and culture of sharing mean we’re missing out on the benefits of letting ideas and projects develop in isolation? By Steve...

BY Steve Sammartino

13 September 2017 4 min read

OPINION shares

I’m not who you think I am: the pitfalls of social media listening

Social media listening only tells half the story, says Katharine Milner. Marketers need to make sure they’re matching what people are saying with what...

BY Marketing

8 September 2017 2 min read

OPINION shares

Curation 101: the key to successful content marketing

An effective content strategy doesn’t have to mean pouring time and energy into writing blogs and articles. Scott Cooper has some curation tips to...

BY Marketing

3 August 2017 2 min read

OPINION shares

World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seen

With less than a year to go until the 2018 FIFA World Cup, Facebook’s Karren Rogers looks at how marketers can get tactical with their mobile and...

BY Marketing

2 August 2017 3 min read

OPINION shares

Have marketers lost sight of the million-dollars-a-word value of copywriters?

Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, says Alex France. It’s been 25...

BY Marketing

1 August 2017 2 min read

INTERVIEW shares

How to select the right influencer for long-term goals

Melanie Liu says marketing managers should be looking for long-term relationships with their brand’s influencers, rather than ‘quick...

BY Marketing

25 July 2017 2 min read

CASE STUDY shares

KFC’s Snapchat frenzy

Here’s how KFC used a Snapchat game to get an edge over frozen beverage competitors. This article originally appeared in The Generation Issue, our...

BY Marketing

17 July 2017 1 min read

OPINION shares

Will native advertising bring about a renaissance?

Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to...

BY Marketing

10 July 2017 2 min read

OPINION shares

Where will advertisers be spending on social this financial year?

Paul Korber looks at how last year’s trends will shape social investment for the next 12 months. As we enter a new financial year, let’s review how...

BY Marketing

6 July 2017 2 min read

CASE STUDY shares

Reize Energy Drink: the brand that boosted awareness by getting deadpan to the extreme

Here’s how Marty Spargo and Steven Macdonald turned Reize into the Dollar Shave Club of energy drinks. This article originally appeared in The...

BY Ben Ice

29 June 2017 3 min read

OPINION shares

Telling their stories: let your customers break barriers for you

If you look after your customers and put them at the heart of your storytelling engine, the rest will look after itself, writes Deeps De Silva. In today’s...

BY Marketing

22 June 2017 2 min read

OPINION shares

Move over influencer marketing: ambassador programs are the new kid on the block

Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to implement a strong ambassador program. Everyone’s...

BY Marketing

20 June 2017 2 min read

OPINION shares

How the post-broadcast era will usher in an age of split personality brands

Rob Pardini says audio-visual streaming will be the single greatest disruptive influence on the marketing ecosystem over the next 10 years. The most...

BY Marketing

1 June 2017 3 min read

OPINION shares

The science of making digital content reader-friendly

Vincent Garcia has three quick tips for generating digital content that’s guaranteed to grab the attention of time-poor consumers. Consumers are now...

BY Marketing

31 May 2017 2 min read

OPINION shares

How to use live video in your marketing campaigns

Live video is a powerful, emerging marketing tool. Daniel Littlepage explains how businesses can plan and create engaging, high quality and measurable live...

BY Marketing

26 May 2017 2 min read

OPINION shares

How retailers can reach out online while renewing the spirit of the physical marketplace

Alexis Vera ponders how bricks-and-mortars can keep up with online shopping trends while still creating compelling physical retail experiences that beg to...

BY Marketing

16 May 2017 3 min read

CASE STUDY shares

The water safety campaign that saved lives by peddling stupidity

How Water Safety New Zealand used ironic black humour to achieve cut-through with young males in the Swim Reaper campaign. This article originally appeared...

BY Marketing

8 May 2017 3 min read

INTERVIEW shares

Interview: New Media Group chairman and owner on the alliance that will provide Australian brands with a route to product placement

Marketing speaks with John Barnard, chairman and owner of New Media Group, about his experience working with product placement, and how a new partnership...

BY Ben Ice

3 May 2017 3 min read

How new Facebook capabilities will affect your content marketing performance

The world of Facebook is a constantly evolving one. Marketers who haven’t considered the developments of the last year in their content marketing mix on the...

BY Partner

13 April 2017 2 min read

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