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INTERVIEW shares

Rahaf Harfoush on integrating social and society’s changing interpretation of creativity

Rahaf Harfoush on her role on Obama’s 2008 campaign, social’s role in integrated campaigns and society’s changing interpretation of...

BY Ben Ice

14 December 2016 4 min read

INFOGRAPHIC shares

Infographic: Top 10 topics discussed by Australians on Facebook in 2016

Singers, senators, shark and sports were the topics that got the 15 million Australians who regularly use Facebook sharing in 2016, as well as the gaming...

BY Marketing

9 December 2016 2 min read

OPINION shares

How marketers should use personalisation now that Facebook has set the bar high

Tom Wright says Facebook has trained consumers to expect personalisation in all their online interactions. When Facebook first began adjusting its algorithm...

BY Marketing

8 December 2016 2 min read

How to make a Christmas cracker of a campaign

Christmas is a time for giving, so offer your customers something extra special this year – whether it’s an exclusive discount, a beautiful marketing...

BY Marketing

5 December 2016 2 min read

OPINION shares

Learn to upcycle and take the burden out of content marketing

Jacqueline (Jaci) Burns attended Inbound 2016 in Boston, where Salma Jafri explained how upcycling can help you take the burden out of content marketing...

BY Jacqueline Burns

29 November 2016 1 min read

Three steps for creating the best social media marketing content

Understanding your target audience, their customer lifecycle and creating the right content to suit them is paramount for effective social media marketing....

BY Partner

16 November 2016 1 min read

OPINION shares

What makes one million people read, share and subscribe to a blog?

Jacqueline (Jaci) Burns reports from Inbound 2016 in Boston, where Tim Urban is enlightening attendants on how effective content isn’t about being an...

BY Jacqueline Burns

14 November 2016 3 min read

OPINION shares

Implementing a social media plan with the Social ROI framework

In this follow up to his previous article, Tim Hill outlines how to design and implement a social media plan based on the Social ROI framework. ...

BY Marketing

2 November 2016 3 min read

OPINION shares

Why the future of content marketing is not just video

We’ve all been told the future of content marketing is video and, if Facebook is to be believed, there will be no more text within five years. And yet...

BY Marketing

2 November 2016 2 min read

OPINION shares

What went wrong with Pokémon Go? Three lessons from its plummeting player numbers

The cultural phenomenon that is Pokémon Go swept the globe a few months ago, but seems to be petering out. Mark Humphery-Jenner knows what went wrong, how...

BY Marketing

2 November 2016 5 min read

OPINION shares

Ritson on content: clutter means you’re now a proper, grown-up marketing tool

A broader awareness of marketing fundamentals would help content marketers understand the nature of clutter and the fallacy that it can somehow be avoided,...

BY Mark Ritson

10 October 2016 3 min read

OPINION shares

Why content is no longer king

Marketers need to now focus on harnessing the power of the web’s free distribution service of engaged consumers, writes Steve Sammartino. This article was...

BY Steve Sammartino

7 October 2016 4 min read

FEATURE shares

Should brands sell advertising on their content platforms?

If brands are media platforms, can their owned platforms be subsidised by selling third-party advertising? We ask Sally Wright her thoughts. This article...

BY Marketing

6 October 2016 2 min read

FEATURE shares

Three types of content delivering brand success

Nicole Sheffield breaks down three key types of content marketing. This article originally appeared in The Content Issue, our August/September 2016 issue...

BY Marketing

5 October 2016 3 min read

FEATURE shares

60 years of TV: Graham Ross, Russell Howcroft and Adrian Swift reflect on the highs and lows

Jaci Burns speaks to TV personality Graham Ross, network executive and former ad industry leader Russel Howcroft, and Nine’s leader of non-scripted...

BY Jacqueline Burns

16 September 2016 9 min read

FEATURE shares

Look back: the stories and successes from 60 years of commercial TV in Australia

“Good evening, and welcome to television.” It was 16 September 1956 when Bruce Gingell uttered those immortal first words on TCN-9 Sydney,...

BY Jacqueline Burns

16 September 2016 9 min read

OPINION shares

How to bolster your content marketing strategy with media intelligence tools

Marketing content partner Meltwater runs through four key pointers outlining where media intelligence tools can be harnessed to drive the content journey....

BY Marketing

15 September 2016 2 min read

OPINION shares

The four principles of a content marketing plan that supports customer experience

Ryan Skinner writes that content marketing’s role is so crucial to customer experience that it must be approached strategically – and explains four key...

BY Marketing

14 September 2016 4 min read

FEATURE shares

How to make a kick-ass content app

Karla Courtney writes that a content app is not for everyone – but, if it is for you, this is how you do it. This article originally appeared in The Content...

BY Marketing

12 September 2016 7 min read

OPINION shares

10 tips for telling great brand stories with online video

Daniel Littlepage offers 10 ideas for creating the most engaging, memorable YouTube content. Once considered a mere repository for the world’s cat videos...

BY Marketing

12 September 2016 2 min read

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