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OPINION shares

6 tips for marketers to understand the best PR tactic to use for your story idea

Kathryn Van Kuyk shares an easy guide to commonly used PR tactics so that brands and marketers can distinguish which approach to take to get coverage, build...

BY Marketing

2 November 2020 4 min read

NEWS shares

Smiling Mind launches new campaign to help secondary students in the lead up to exams

Smiling Mind and creative agency Snack Drawer have created a six part video series starring TikTok influencer ‘Jasminetxo’ to help school students manage...

BY Jasmine Giuliani

13 October 2020 4 min read

OPINION shares

How creativity and credibility are driving influencer marketing forward

An advantage of influencer marketing is the ability to create content quickly and build credibility with an active community. Anthony Richardson writes...

BY Marketing

13 October 2020 4 min read

OPINION shares

How content marketers got creative with content in 2020

Marketers have had to completely change the way they communicate with customers in 2020, but even amid global shutdown and impending economic crisis,...

BY Marketing

6 October 2020 6 min read

OPINION shares

How to create an inclusive digital experience

In order to create accessible digital experiences, brands need to truly consider the diverse needs of users and be committed to the process of inclusivity,...

BY Marketing

5 October 2020 4 min read

OPINION shares

It’s time we stopped flogging James Squire

The incredible James Squire story has become synonymous with selling beer. Adam Joseph uncovers a history of the man that we hear less about – his...

BY Adam Joseph

29 September 2020 5 min read

OPINION shares

How marketers can fix the transparent sustainability failures of Australian business

There are incredible environmental and social benefits to gain from renewable energy, but also unique opportunities for marketers. Nick Martyniuk writes...

BY Marketing

23 September 2020 5 min read

OPINION shares

Important lessons from a CMO: Let data be the ‘North Star’ to guide your decisions

Travis Tyler shares three important lessons that he has discovered in the fast-paced world of Fintech, including understanding future customers, using data...

BY Marketing

17 September 2020 6 min read

OPINION shares

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Kathryn Van Kuyk reflects on 20 years of experience in writing and PR to share how businesses and professionals can write thought leadership content that...

BY Marketing

8 September 2020 5 min read

OPINION shares

How conference owners and events managers can mitigate financial risk with cutting edge technology

Alex Paine writes about the evolving nature of the conference industry and how technology can help conference organisers minimise risk and capitalise on new...

BY Marketing

1 September 2020 5 min read

OPINION shares

Shifting your marketing approach and embracing digital

Teresa Sperti compels marketers and brands to embrace a digital marketing approach and accelerate their online efforts, in order not to be left behind. ...

BY Marketing

1 September 2020 6 min read

OPINION shares

Why relinquishing creative control can benefit a brand campaign

Flo Lau writes about why marketers should prioritise responsiveness and agility in the current climate, even if it means sacrificing perfection, utilising...

BY Marketing

31 August 2020 4 min read

INTERVIEW shares

Reaching highly engaged audiences on Twitch: Interview with Ricky Chanana

With Australian TV viewership on the decline, brands, advertisers and marketers are beginning to look to digital platforms to reach highly engaged...

BY Jasmine Giuliani

25 August 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 3: Toby Dewar (Foxtel Media)

In the latest instalment of Brand Behaviour, we speak to the director of customer engagement at Foxtel Media, Toby Dewar. Editor of Marketing, Jazz...

BY Jasmine Giuliani

21 August 2020 2 min read

CASE STUDY shares

Building trust through user-generated content: Parents’ reviews winning customers for a French baby-skincare brand

This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing...

BY Marketing

19 August 2020 6 min read

OPINION shares

Consumers in 2021: Diverse, Distressed, Disconnected and Disillusioned

Research says that future consumers will be disillusioned and demanding for more diversity. Christine McKinnon examines the ways in which people are...

BY Marketing

18 August 2020 4 min read

INTERVIEW shares

Marketing professionals from startup land share their top tips for SMBs

For many small to medium sized businesses, effective marketing is often impeded by limited resources and budget. We recently caught up with some...

BY Marketing

12 August 2020 min read

INTERVIEW shares

Why advertising to parents requires more relevancy: Interview with Evan Kaldor

Parents and families represent an incredibly powerful but tricky to reach audience for marketers and advertisers. The already precarious scale of family...

BY Jasmine Giuliani

12 August 2020 min read

OPINION shares

Adapt to a homebound world – the future of ‘ready meals’

Pockets of the hospitality industry is adapting to a homebound world by creating at-home immersive experiences. Rebekah Yock explores how marketers and...

BY Marketing

10 August 2020 min read

OPINION shares

Tok of the town: the white elephant is dancing

In a time of highly polarised public opinion, Sergio Brodsky and Lucio Ribeiro, co-founders of TikMyDay, unpack everything that advertisers need to know...

BY Marketing

10 August 2020 min read

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