Sam and Colin: the perils of public health marketing
McLeod and Thomas consider the differences between public and private health advertising, and how consumers often respond more positively to the encouraging campaigns championed by Jenny Craig and Weight Watchers over the more shaming, top down government advertisements.
Do scare campaigns for public health marketing work or do they alienate people? Do you think positive spokespeople who have achieved a lifestyle change are more effective influencers than anti-junk food style campaigns.
Drop a comment with your thoughts below.