Tiger Woods’ infamous fall from grace all seems to be water under the bridge as far as Nike are concerned after the sports giant released a picture of Woods, with the slogan, ‘Winning Takes Care of Everything.’

The picture comes after Woods regained his title as golf’s world number one at the Arnold Palmer Invitational last week.

Critics quickly took to social media after the picture was released, claiming the image was ‘irresponsible’ and ‘ridiculous’, referring to Woods’ history of extra-marital affairs and the subsequent break down of his five-year marriage to Elin Nordegren in 2010.

Others have been more receptive to the picture, describing it as a stroke of marketing genius.

The picture, which was created in house, has appeared on Nike’s Twitter and Facebook pages and has attracted over 2000 likes and almost 500 comments since being posted last week.

Nike was quick to defend the quote, with a spokesperson telling ABC News, “Tiger has always said he competes to win. When asked about his goals such as getting back to number one, he has said consistently winning is the way to get there. The statement references that sentiment and is a salute to his athletic performance.”

Woods has also recently announced he was in a new relationship with Olympic skier, Lindsey Vonn, taking to social media with an official picture and statement earlier this month – the pair was also conveniently decked out in top to toe Nike sportswear for the shot.

Having controversial sports stars is nothing new to Nike, the brand has recently had to cut ties with disgraced cyclist Lance Armstrong and Paralympian, and now accused murder, Oscar Pistorius. With a lot of hope now resting on the reformed golfers shoulders, it will be interesting to see Nike’s next offering to the Tiger Woods redemption campaign.