Cricket live on YouTube
The Indian Premier League (IPL) have partnered with YouTube to offer live online cricket.
This will be the first major sporting event streamed live on YouTube, beginning March 12. The live cast will also be available on-demand for all 60 matches of the tournament.
As part of the deal, Google has exclusive rights to the web and mobile rights of IPL for the next two years. Google and IPL will share sponsorship and advertising revenues.
Were extremely excited to bring IPL cricket fever to millions of Aussies via YouTube. We want YouTube to be a comprehensive destination for online video and that now includes live sport. We look forward to bringing more premium content online here in Australia, Ryan Hall, head of business development for Google Australia.