Despite Toyota’s recent recall debacle, the automaker is reporting a sales surge of 40% in March.

The world’s largest carmaker initiated a series of incentives in early March to combat the growing negative sentiment around the brand. These incentives included 0% financing on recalled models, free maintenance and lower-priced leasing.

Recalls became necessary for the brand as an accelerator pedal malfunction emerged in popular models.

The automotive industry is perhaps seeing a bounceback from lean times, with industrywide new car sales climing 23% in March, according to JD Power and Associates.