Shriro Holdings has named independent network Assembled Group as its official communications partner for the launch of a new brand positioning campaign for Omega Appliances.  

The competitive pitch was an integrated response, bringing together two key partner agencies to service the account. 

Halo Advertising is the lead agency and supported by Assembled Media.     

The online video campaign to run across multiple platforms was filmed over two days. It sets out to create a more emotional customer connection with the Omega brand. 

Lachie Dunn, creative director at Halo Advertising, has spoken of the new campaign: “We wanted to convey how owning Omega makes you feel. This is about the role that Omega appliances play in everyday life. It’s not necessarily about the grand, flashy dinner party (although they’re very much up to that task). It’s more about how Omega offers real help for real life moments in the kitchen… the ‘ heart of the home’ positioning fits perfectly for the brand. 

Partnering with Halo Advertising and Assembled Media made a great deal of sense to the brand according to the General Manager for the appliance division Brad Street: “We required an integrated agency that could offer ‘best-in-class’ and leading specialists across creative, communications, and digital media. More importantly, we could see how well the agency is aligned with our own business goals.”

“We are delighted to be partnering with Shriro Holdings to broaden its consumer scope in Australia, with a comprehensive digital focus on amplifying the authenticity behind the Omega Appliance brand,” says Dino Bruni, managing director at Halo Advertising.

Credits
Client: Shriro Holdings

Brand: Omega Appliances  
Agency: Halo Advertising 
Production Company: Chocolate Studios 

Media: Assembled Media