Chartered Institute of Marketing (CIM) arrives in Australia
The Chartered Institute of Marketing (CIM), the world’s largest marketing body, has now made its internationally recognised qualifications available in Australia.
The CIM was established in the UK nearly 100 years ago and was awarded the Royal Charter in 1989. It now has 330 accredited study centres around the globe, helping 55,000 marketers develop their careers each year. And the latest study centre to be accredited by the CIM is right here in Australia.
The Australian College of Marketing is now filling places on a range of CIM qualifications. The college’s principal, Emma Blackburn, says:
“The great thing about the CIM is that their qualifications are designed and taught by practicing marketers in touch with the latest best practice and industry trends. CIM qualifications are more than just a line on your resume; they’re a gold-stamp of professional status that’s recognised around the globe.”
Ms Blackburn believes the CIM’s qualifications not only offer immediate professional development, but also offer marketers a pathway to chartered status and to further study. Monash University in Victoria, for example, rewards CIM qualifications with credit transfer to its masters of marketing program.
There are already a surprising number of industry leaders in Australia with CIM qualifications. One is Tim Cobb, general manager of marketing and PR at Aviva Australia, who says:
“I wouldnt have been able to progress to my current role without the sound grasp of marketing principles I gained through my CIM qualification. It gave me the strong understanding required to make the right long-term decisions and to earn the respect of colleagues in both marketing and other areas of business.”
Another is Julie Dormand, services director at MercerBell, an independent brand-response agency whose clients include the likes of MasterCard, NRMA, Toyota and Unicef. She says:
“My CIM Diploma gave me a greater understanding of the marketing discipline and helped me become more strategic.”
The Australian College of Marketing offers a full range of CIM qualifications – from introductory courses for those starting out in marketing, to strategic-level qualifications for more senior marketers.
According to Ms Blackburn, the qualifications have a strong vocational focus and are designed with the working professional in mind. All combine fully supported distance learning with face-to-face intensive study days, an approach that provides the flexibility required to fit study in around the demands of work and other commitments. Many also include workbased assignments, which add relevance by providing the opportunity to put theory into practice immediately.