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Forget flowers – new Helga’s campaign says it with sandwiches


Forget flowers – new Helga’s campaign says it with sandwiches


Justine Schofield is the ambassador for a new Helga’s campaign which will allow customers to send a gift sandwich to a friend of loved one.

Customers will be able to order a gift sandwich to be delivered by scooter to a chosen address in a new campaign by Helga’s.

The promotion will see european scooters deliver sandwiches all over Sydney’s CBD from 15-19 August, before taking over Melbourne from 29 August to 2 September.

Former Master Chef contestant and TV personality Justine Schofield developed five unique sandwich recipes, and is the face of the campaign.

Helga’s is donating 50 cents per sandwich sold to Foodbank.

In further support of Foodbank, Helga’s is donating two slices of bread for every specially marked loaf sold in Woolworths stores across Australia for the month of August.

“We’re hugely grateful for the donations that Helga’s ‘Say it with Sandwiches’ will achieve. With a goal to help provide over 10,000 meals for people that are doing it tough, this is the perfect occasion for people to show how much they care for those close to them, whilst also supporting a much bigger cause,” says Foodbank CEO Brianna Casey.

For those who miss out or are not situated in Sydney or Melbourne, the option to send a virtual sandwich on social media is already up and running, as part of the ‘Say it with Sandwiches’ campaign’s social media #HelgasSandwiches push.


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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