Myer teams up with Twitter for 360 video Autumn Winter fashion launch
Myer’s Autumn Winter fashion launch event will broadcast live on Twitter’s 360 video feature.
In an Australian first, Myer has teamed up with Twitter to leverage its latest live 360 video feature to broadcast tonight’s Autumn Winter fashion launch.
It will allow the department store to broadcast the entire event to Twitter and Periscope users, who will be able to change their point of view of the show and its surroundings.
Twitter added 360 video to its offering in late December.
Myer is the first brand in Australia and first department store globally to use the feature.
The 360 broadcast happens at 8pm tonight.