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Telstra and Samsung get SMART to interactive TV


Telstra and Samsung get SMART to interactive TV


It looks like Telstra are making efforts to capitalize on their stake in the Australian Football League broadcast rights deal, announcing the release of the Bigpond AFL Game Analyser app for Samsung SMART TVs last week.

The app takes over the viewer’s television and gives footy freaks even more content to froth over.

“With games available within 12 hours of being played, the BigPond AFL Game Analyser app gives footy fans the best seat in the house,” says Brad Wright, national sales and marketing manager for Audio Visual, Samsung Electronics Australia They can now interact with every aspect of the game, relive game-changing moments, argue with their friends over umpire decisions and celebrate a game’s highs and lows.”

Using their remote control, so they don’t have to emulate the physical activity they are watching at all, viewers can choose to simply watch a complete game or select highlights and defining moments such as goals, marks, tackles and bloopers.

“We have had a great response from the BigPond NRL Game Analyser launched in 2010 and it is exciting to now be able to offer this great app to AFL fans,” added Wright. “Samsung is committed to growing the content our SMART TV range offers that delivers an immersive entertainment experience, placing it at the center of Australian home entertainment.”

AFL Game Analyser joins the suite of other on-demand BigPond content available through Samsung SMART TVs including BigPond TV, NRL Game Analyser and BigPond Movies. For most BigPond broadband customers, streaming this content is unmetered. Data charges may apply for users who are not BigPond customers.

What do you think? Are you interested in revisiting an old game and analyzing all the statistics? Is there potential within the app for advertising? Should this be a live service available as the game is played?

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