Tourism Queensland has announced a campaign to attract consumers from Melbourne, Sydney and Brisbane to holiday in North Queensland as part of a $478,000 tourism marketing strategy.

The campaign ‘Tropical Treats’ aims to attract more visitors to the region during traditionally quieter months in the middle of the year and will incorporate more than 40 operators, television, print, online and in-store components.

Parliamentary Secretary for Tourism and Member for Barron River, Steve Wettenhall, indicated that the latest initiative is part a series of aggressive marketing activities coordinated by Tourism Queensland in an attempt to get more Aussie holidaymakers to the region.

“Campaigns like this are having a tangible impact domestically and have helped to support the industry through a particularly tough year. Last month I announced the ‘Feel a million miles away in a few hours’ campaign and late last year Tourism Queensland also coordinated the ‘Spend more time, not more money’ campaign for the region which resulted in nearly 7,800 room nights and an estimated $5 million in visitor expenditure,” said Wettenhall.

“More than 1.5 million Aussies visited Tropical North Queensland in 2009, increasing their spending on visits by 23% to $1.7 billion.”