The MD of MediaCom Sydney, Toby Jenner,  has appointed Mat Baxter to a new role of chief strategy officer. Baxter was the former CEO Asia-Pacific of Naked.

Baxter will head the MediaCom planning product: RealWorld Communications, the research and insights division: RealWorld Insights and MediaCom’s training and development program: RealWorld Learning. He will also work alongside Jenner developing the strategic direction of the MediaCom business itself.

Jenner commented:

As part of our People First philosophy, I’m always looking for the most talented individuals in the market who have the drive and ambition to help further establish MediaCom as the leading communications and investment business in Australia. Mat certainly ticks all the boxes. He will bring an energy to our business; shaping our future strategic planning product and working alongside me in developing and implementing the future direction of the agency. Very exciting times for everyone connected with MediaCom.

Baxter said:

I think some people will be a little surprised that Im joining MediaCom. But thats because they havent met Toby and seen the ambitious plans he has for the agency. This place is undergoing a radical transformation and getting the chance to be a part of that is bloody exciting. I hope I can help accelerate the process and give even more momentum to some of the changes that are already well underway.