Brands communicate to their markets via a multi-supplier infrastructure. Meaning, if you aren’t launching your latest TVC, outdoor or direct mail piece, you are probably managing an internal brand communication project or activating an interactive ...
The ultimate objective for all new brands is to earn a place in as many customers’ personal identity preferences (PIPs) as possible. This simply means that if a customer was asked to list the brand ...
Marketing Mag’s Guide to Digital Services Does your company provide a digital service for marketers? mobile website design online creative search social media short courses/events augmented reality/3D video analytics email affiliate/vertical digital strategy apps data ...
How do you describe the character of a man whose career history with advertising giant Clemenger Communications has spanned 28 years? Well, in his words, passionate, occasionally erratic and probably never dull… Sam Gopal reports.
Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney. Sawhney is a professor of technology and the director ...
* Sponsored content: This article was commissioned by Bundaberg Brewed Drinks as the company searches for its next top-flight general manager marketing to drive growth in both the domestic and international markets, based in Brisbane. To ...
Hugh MacFarlane runs through his five steps to aligning sales and marketing to better attract and convert customers. Sponsored content: this article was commissioned by Align Me to let readers know they can have a ...
In the lead-up to the festive season, 303 MullenLowe revisits Harley-Davidson’s #NiceToBeNaughty campaign, which successfully found an audience of over 1.5 million people in the pre-Christmas rush last year – without a dollar spent on ...
Marketing speaks with Gil Levonai, CMO at Zerto, about what makes tech start-ups cool. After working as an engineer and product manager, Gil Levonai was hired to manage Zerto’s product and marketing teams. As the company ...
New research results from Oracle’s ‘Beyond the hype: what really works in mobile marketing’ guide show that despite smartphones’ ubiquity among consumers, many marketers have not yet determined the best way to capitalise on this opportunity. ...
COVID-19 has forced us to reflect on traditionally unquestioned practices across almost all facets of our social, cultural, working and economic lives. Our consumer habits are no exception. Corresponding with the rise of ecommerce during ...
81% of Australian marketers say their organisations use content marketing, compared to 89% last year. ‘Content Marketing in Australia 2016’ was released by the Content Marketing Institute (CMI) this week, the study tracking the content ...
Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard Taylor. When it comes to data, every marketer’s dream ...
Through category insights, data breakthroughs, a cough-prediction algorithm, Prospan was able to boost sales and reach. This article originally appeared in The Experience Issue, our February/March 2018 print edition of Marketing magazine. Campaign: Don’t ignore a cough Client: Flordis ...
