Author: Michelle Herbison
Working for a fundamental purpose, giving back to her community and constantly growing professionally keep 2015’s CPM of the Year Caroline Patrick busy, balanced and fulfilled, writes Michelle Herbison. Illustration by Sara Hingle. Caroline Patrick’s recent move to the position of general manager, marketing and strategic relationships at Police Health in Adelaide, was carefully considered – after spending six productive and […]
Advertising in the outdoor environment is finding new ways to connect and engage with the public through digital technology, with digital screens, beacon and image recognition technology, social integration and real-time dynamic creative just some of the exciting opportunities. Michelle Herbison looks at the state of digital outdoor and the medium’s future. As digital technology transforms […]
As 2015 comes to a close, we look back over the top 10 most viewed posts on the site over the year. Regular readers may remember Marketing Mag relaunched with a new website earlier this year, aiming to give you better access to our awesome content – much of which is still providing value to […]
Coca-Cola South Pacific has launched two new water enhancer brands, Powerade Sports Drops and Pump Drops – concentrated flavours designed to add to water. The launch comes just over a year after Coca-Cola competitor Schweppes launched a markedly similar strategy when it tested two separate water enhancer brands, LQD+ and Cottee’s cordial sub-brand Squirt, in […]
The average Australian retailers’ website is three times slower than those in the US and UK, forcing Australian online shoppers to wait an average of 9.4 seconds for pages to load. Global digital performance monitoring company Dynatrace has released data on the homepage response times of hundreds of retailers across all major countries, after tracking […]
In Australian media news, new newspaper and magazine readership figures from EMMA, EMMA to integrate MOVE data in 2016, Fairfax Media mastheads first locals to join Facebook Instant Articles, the number of businesses using Facebook Pages reaches 50 million globally, News Corp invests in HiPages, Guardian Australia hires first indigenous affairs editor, The Thinkergirls podcasters join […]
Artificial intelligence is no longer a sci-fi dream. Companies such as Spotify and Netflix are already using complicated AI algorithms to collect and combine consumer data to tailor recommendations and target advertising. It’s only a matter of time before brands in all industries start plugging their marketing CRMs into similar platforms to improve customer experience […]
Fiat is expanding its reach in Australia as a ‘red leather’ and ‘high heels’ brand with the launch of a new crossover SUV, the Fiat 500X. While global CMO Olivier Francois admits the 500X name may confuse the public into thinking the new car is similar to its 60-year-old family-member, the tiny Fiat 500, he […]
In Australian media news this week, Sportal and Wide World of Sports get makeovers, Geelong Advertiser celebrates 175 years, Mediavest plans a Melbourne office launch, NewsLifeMedia acquires beauty website Primped, Telstra TV partners with Tenplay, 2GB’s Brian Wilshire moves on after 46 years, Triple J’s Sunday Night Safran wraps up after 10 years, Media Super […]
Target Australia has partnered with renowned French designer Jean Paul Gaultier to launch an exclusive range of clothing and homewares as part of its Designers for Target program. He joins other big names designing exclusively for Target include Missoni, Stella McCartney, Dion Lee and Dannii Minogue. The Jean Paul Gaultier for Target range includes more than […]
In Australian media news this fortnight, ACMA registers new TV code of practice, GfK releases Survey 7 results, Magazine Publishers Australia (MPA) release first Magazine Media 360° Report, Magic 1278 Melbourne joins with Magic 882 Brisbane, Bloomberg launches Gadfly, AFR wins award, Freeview launches a new campaign and SBS announces 2016 content. Get some free […]
Content-led storytelling on transmedia platforms coming from an agile, always-on approach – this is the new way to do successful marketing, says scholar and consultant Mohanbir Sawhney. The director of the Centre for Research in Technology and Innovation at Northwestern University’s Kellogg School of Management, Sawhney was in Melbourne last week to talk to delegates at the World Marketing […]
Oakley’s global director of brand communications explains why it’s opening a pop-up skate park and creative space for workshops and activities for the local skate community in Sydney’s Surry Hills. Following on from successful similar events in Los Angeles and London, ‘Oakley In Residence: Sydney’ is the first program of its kind by Oakley in Australia. The project […]
The Victorian Taxi Association has issued a press release admitting the failure of its #YourTaxis campaign, which was hijacked by angry customers on Twitter this week. The organisation has also fired the agency involved. “Unfortunately, the YourTaxis campaign concept and its delivery did not match our intention,” says VTA CEO David Samuel. “We were aware of […]
