Our top 10 most viewed posts of 2015
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As 2015 comes to a close, we look back over the top 10 most viewed posts on the site over the year.
Regular readers may remember Marketing Mag relaunched with a new website earlier this year, aiming to give you better access to our awesome content – much of which is still providing value to marketers years after its publish date.
To give you an idea, although we post new articles every day, this ‘Share a Coke’ case study remains one of our most popular articles on the site, as it has been every year since it was published in June 2012.
Looking at the articles we’ve published this year, here are the 10 that attracted the most views.
1. Coca-Cola drops logo from cans to send a message about prejudice
Author: Joseph Young
Date: 7 July
Content type: News
Topic: Brand Management
2. Pepsi got in first, but Coca-Cola Life’s launch marks declaration of the Green Cola Wars
Author: Michelle Herbison
Date: 31 March
Content type: News
Topic: Brand Management
3. Lend Lease rebrands to become Lendlease with a new “fluid and flexible” logo
Author: Michelle Herbison
Date: 26 May
Content type: News
Topic: Brand Management
4. These are the world’s best packaging designs for 2015
Author: Peter Roper
Date: 7 May
Content type: News
Topic: Brand Management
5. Content marketing will be a $300 billion industry by 2019
Author: Joseph Young
Date: 10 July
Content type: News
Topic: Social & Content
6. 7 key packaging design trends of 2015
Author: Taby Taylor-Ziane
Date: 5 January
Content type: Opinion
Topic: Brand Management
7. The X-factor: the secret to Xero’s success
Author: Peter Roper
Date: 20 April
Content type: Interview
Topic: Brand Management
8. Why we need design thinking
Author: Michelle Dunner
Date: 22 May
Content type: Feature
Topic: Strategy
9. Dolmio hacks family mealtimes with technology-blocking pepper grinder
Author: Ashley Alasagas
Date: 26 March
Content type: News
Topic: Marcomms
10. If your agency has a head of digital, you’re working with the wrong agency
Author: Brian Vella
Date: 8 May
Content type: Opinion
Topic: Marcomms
