Author: Michelle Herbison
Silicon Valley-based customer service platform Zendesk has expanded its presence in Australia by securing a major partnership with the Victorian Government in the form of a five-year grant to help create 175 new tech jobs. The company yesterday officially celebrated the opening of a new office in Melbourne’s Collins Street by announcing the partnership and […]
Research company Ipsos has revealed a list of 10 megatrends that it believes will shape the world’s future. Ipsos Australia and New Zealand CEO Hamish Munro revealed the trends last night to 150 guests at the company’s event, ‘Rewind, Pause, Fast Forward – what does the future hold?’, at Sydney’s Pier One. “Behavioural science helps […]
In Australian media news this fortnight, Yahoo7’s first live stream of the Melbourne Cup a success; #melbournecup attracts 7.7 million tweet impressions, EMMA releases print/web audience data, OOH industry records tenth month of YOY growth while MOVE reports fifth year of OOH audience growth, Twitter’s ‘favourite’ feature becomes a ‘like’, the ACCC will not oppose Foxtel and Ten acquisitions, Frankie founders […]
Australian firm Bannister Law has filed class actions against VW Group and Audi Australia for their use of the ‘defeat device’ in vehicles that caused controversy last month. The case captures the full 90,000 VW and Audi cars in Australia that had been fitted with engines containing software capable of cheating emissions tests. Volkswagen attracted […]
General manager of IBM Commerce Deepak Advani has spent most of his career leading various divisions of IBM, including most recently as GM of cloud and smart infrastructure, as well as spending time at Lenovo (which bought IBM’s PC business in 2005 and its server business in 2014) as CMO and senior vice president of […]
Roy Morgan Research has released analysis showing David Jones’ recent choice to enlist retired AFL legend and former Australian of the Year Adam Goodes as one of its seven brand ambassadors was a smart one. David Jones shoppers, in all age groups except those under 25, were more likely than the national average to agree […]
Tourism Australia recently announced it is working on a major campaign to be launched next year showcasing the aquatic and coastal regions of Australia. Shooting from late September to mid November in all Australian states and territories at a cost of about $5 million, the aquatic and coastal edition of ‘There’s Nothing Like Australia’ will […]
Diageo vodka brand Smirnoff has launched its largest ever global marketing campaign, celebrating the brand’s philosophy of ‘inclusivity’ in partnership with musicians from around the world. With agency partners 72andSunny NYC and Vice, the brand aims to create a “global social movement powered by music collaborations that span the globe” using the hashtag #WhatWeBring. The […]
The Association for Data-Driven Marketing and Advertising (ADMA) has launched a new Code of Practice to support marketers to make responsible decisions in the new era of direct marketing. The code aims to support marketers to self-regulate and make responsible decisions around data, technology, creativity and content. It assists companies with compliance while allowing industry to […]
NRMA Motoring and Services has won the Australian Multicultural Marketing Award – big business for its its ‘Motor Value Bundle’ campaign targeted to the Sydney Chinese community. NRMA used above-the-line Chinese language advertising and utilised its existing Chinese language-speaking staff members to achieve an 80% uplift among its target market compared with other sites […]
Keeping budgets low, timelines short, “daring to fail” and aiming to learn are just some of the key tactics of Lego Future Lab, the “rebels of the company” who aim to disrupt the brand before any competitor does. “The key here is to keep the projects so small that nobody will really react if they […]
Apple has continued to soar in brand value, cementing its position as the world’s number one brand on the Interbrand global Top 100 list for 2015. Apple’s brand value grew 43% since last year to more than $170 billion, topping the list for the third year in a row. In second place also for the […]
