Silicon Valley-based customer service platform Zendesk has expanded its presence in Australia by securing a major partnership with the Victorian Government in the form of a five-year grant to help create 175 new tech jobs. ...
Research company Ipsos has revealed a list of 10 megatrends that it believes will shape the world’s future. Ipsos Australia and New Zealand CEO Hamish Munro revealed the trends last night to 150 guests at ...
In Australian media news this fortnight, Yahoo7’s first live stream of the Melbourne Cup a success; #melbournecup attracts 7.7 million tweet impressions, EMMA releases print/web audience data, OOH industry records tenth month of YOY growth while MOVE reports ...
Australian firm Bannister Law has filed class actions against VW Group and Audi Australia for their use of the ‘defeat device’ in vehicles that caused controversy last month. The case captures the full 90,000 VW ...
General manager of IBM Commerce Deepak Advani has spent most of his career leading various divisions of IBM, including most recently as GM of cloud and smart infrastructure, as well as spending time at Lenovo ...
Roy Morgan Research has released analysis showing David Jones’ recent choice to enlist retired AFL legend and former Australian of the Year Adam Goodes as one of its seven brand ambassadors was a smart one. ...
Tourism Australia recently announced it is working on a major campaign to be launched next year showcasing the aquatic and coastal regions of Australia. Shooting from late September to mid November in all Australian states ...
Diageo vodka brand Smirnoff has launched its largest ever global marketing campaign, celebrating the brand’s philosophy of ‘inclusivity’ in partnership with musicians from around the world. With agency partners 72andSunny NYC and Vice, the brand ...
The Association for Data-Driven Marketing and Advertising (ADMA) has launched a new Code of Practice to support marketers to make responsible decisions in the new era of direct marketing. The code aims to support marketers to ...
NRMA Motoring and Services has won the Australian Multicultural Marketing Award – big business for its its ‘Motor Value Bundle’ campaign targeted to the Sydney Chinese community. NRMA used above-the-line Chinese language advertising and ...
Keeping budgets low, timelines short, “daring to fail” and aiming to learn are just some of the key tactics of Lego Future Lab, the “rebels of the company” who aim to disrupt the brand before ...
Apple has continued to soar in brand value, cementing its position as the world’s number one brand on the Interbrand global Top 100 list for 2015. Apple’s brand value grew 43% since last year to ...
