Author: Michelle Herbison
Author: Michelle Herbison
The list of Australian Cannes Lions winners has grown with RSL Australia and the Transport Accident Commission each taking gold as the festival wrapped up last week. RSL Australia’s ‘Minute of Silence’ with agency ...
Wikipedia is cracking down on bias, such as that caused by edits made on behalf of brands, with a new requirement for all paid editors to disclose their affiliations. But a local media lawyer says ...
An Australian independent labels association representing independent artists has joined a global stoush with YouTube. The Google-owned video platform is developing a paid music subscription service, and artists that refuse to agree to terms of the ...
ANZ Bank’s bold and innovative ‘gAyTMs’ for this year’s Mardi Gras not only staked its claim for the pink dollar but has now earned the Grand Prix title for outdoor advertising at Cannes Lions International ...
McCann Australia has continued on its winning streak with train advertising at Cannes winning the prestigious Creative Effectiveness Grand Prix for its V/Line ‘Guilt Trip’ campaign. The award follows the agency’s record-breaking performance at ...
Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney. Sawhney is a professor of technology and the director ...
Art Gallery NSW is tapping into social media to promote this year’s exhibition of the prestigious Archibald Prize. The gallery has enlisted several high-profile Twitter users it has dubbed ‘TwitCrits’ to live tweet about the ...
