Author: Michelle Herbison
Author: Michelle Herbison
In Australian media news, Spotify is inviting brands to advertise on PlayStation Music, Instagram has more than 400 million monthly active users, Twitter partners with Aussie startup Bigcommerce for its anticipated ‘buy now’ functionality, News ...
Nestle is the latest big brand using a crowdsourcing platform to collect fresh ideas around new product development, packaging and communication strategies. The FMCG giant is using eYeka, a global crowdsourcing platform that calls itself ...
In Australian media news this fortnight, Mitch Fifield appointed new federal Minister for Communications, Zoo Weekly to close, Netflix soars ahead of competitors Stan and Presto, Tim Fischer joins a campaign for change to broadcast ...
The line between adtech and martech continues to blur as Adobe adds a self-service programmatic display media buying tool into its Marketing Cloud platform. While clients such as Lenovo, Tourism Australia and Fairfax already use Adobe’s manual ...
Retailer Target is attempting to change the way Australian retailers represent women by introducing size 16 mannequins in its stores. Stuart Machin, Target Australia managing director says he hopes the new mannequins will “help to ...
Digital technology is changing the way that shoppers are engaging with retailers, from online shopping and pre-purchase research, to in-store experiences that some retailers are adopting, particularly overseas. Mohit Jain, head of retail at Capgemini ...
A partnership with exclusive fashion goods designer Hermes is among Apple’s string of new product announcements from its press event in San Francisco overnight. The new Apple Watch Hermes Collection is available with three options for ...
Qantas has announced award-winning Australian actor Hugh Jackman as its newest official global brand ambassador. Jackman is the latest in a long line-up of celebrity brand ambassadors for the global airline, with the current line-up ...
In Australian media news this week, APN releases findings of a study showing the benefits of local media, the MTV VMAs break records for number of tweets, Site Tour partners with Roy Morgan Research to ...
The local branch of global ice-cream store brand Baskin-Robbins has had a tough couple of years since its Australian franchisor Allied Brands went into receivership in 2010. Dunkin’ Brands International stepped in to manage the ...
It’s the luxury car brand creeping on its competitors, eyeing to knock BMW off its position as number two in Australia by building local capacity and engaging new fans. Audi might be number one in ...
Frantelle bottled water has rebranded to position itself away from the “sea of blue and blandness” of the category and connect with consumers emotionally and combat a loss of market share to private label brands. ...
Cadbury is joining the recent trend towards premium dark chocolate by entering the space with a new brand, Cadbury Coco. Cadbury Coco is “made with discerning chocolate lovers in mind” as thin, smooth and refined ...
