Author: Michelle Herbison
This year marks the 100th anniversary of the iconic Coca-Cola contour bottle. Michelle Herbison took the opportunity to go back in time through some of the brand’s history with Coca-Cola historian Ted Ryan. Marketing: It is the 100 year anniversary of the coke contour bottle this year. What can you tell us about the history […]
In Australian media news, Spotify is inviting brands to advertise on PlayStation Music, Instagram has more than 400 million monthly active users, Twitter partners with Aussie startup Bigcommerce for its anticipated ‘buy now’ functionality, News Corp’s latest trade campaign stars Dame Edna Everage and Sir Les Patterson, OOH revenue reaches $160 million for the quarter, […]
Nestle is the latest big brand using a crowdsourcing platform to collect fresh ideas around new product development, packaging and communication strategies. The FMCG giant is using eYeka, a global crowdsourcing platform that calls itself ‘the world’s biggest community playground’, connecting client briefs with a more than 300,000 creatives in 164 countries speaking more than […]
In Australian media news this fortnight, Mitch Fifield appointed new federal Minister for Communications, Zoo Weekly to close, Netflix soars ahead of competitors Stan and Presto, Tim Fischer joins a campaign for change to broadcast law, an Adshel study confirms the value of contextually relevant advertising, AdRoll releases Facebook retargeting stats, the video subscription industry […]
The line between adtech and martech continues to blur as Adobe adds a self-service programmatic display media buying tool into its Marketing Cloud platform. While clients such as Lenovo, Tourism Australia and Fairfax already use Adobe’s manual services to buy display advertising, the new development will give them the opportunity to transition to self-serve programmatic. Justin Merickel, […]
Retailer Target is attempting to change the way Australian retailers represent women by introducing size 16 mannequins in its stores. Stuart Machin, Target Australia managing director says he hopes the new mannequins will “help to start a new conversation in the fashion industry and trigger some change”. “The average customer is a size 14, so […]
Digital technology is changing the way that shoppers are engaging with retailers, from online shopping and pre-purchase research, to in-store experiences that some retailers are adopting, particularly overseas. Mohit Jain, head of retail at Capgemini Australia, talks to Michelle Herbison about where it’s all heading. Marketing: How is digital changing the way that shoppers engage […]
A partnership with exclusive fashion goods designer Hermes is among Apple’s string of new product announcements from its press event in San Francisco overnight. The new Apple Watch Hermes Collection is available with three options for bands and a customisable watch face with three exclusive dial designs that feature the Hermes brand. Starting at $1700, the […]
Qantas has announced award-winning Australian actor Hugh Jackman as its newest official global brand ambassador. Jackman is the latest in a long line-up of celebrity brand ambassadors for the global airline, with the current line-up including: Indigenous AFL player Adam Goodes, golf champion Greg Norman, paralympian Kelly Cartwright, former Australian cricket captain Michael Clarke, and […]
In Australian media news this week, APN releases findings of a study showing the benefits of local media, the MTV VMAs break records for number of tweets, Site Tour partners with Roy Morgan Research to use its personas, the outdoor media industry posts its eighth month of year-on-year growth, and the ACMA extends Canberra and […]
The local branch of global ice-cream store brand Baskin-Robbins has had a tough couple of years since its Australian franchisor Allied Brands went into receivership in 2010. Dunkin’ Brands International stepped in to manage the company, eventually entering into a JV (joint venture) with Dubai-based Galadari Brothers Group in 2013. Baskin-Robbins franchisors had certainly been […]
It’s the luxury car brand creeping on its competitors, eyeing to knock BMW off its position as number two in Australia by building local capacity and engaging new fans. Audi might be number one in Europe, but in Australia it is still a relatively young brand, at least compared to its fellow Germans, BMW and […]
Frantelle bottled water has rebranded to position itself away from the “sea of blue and blandness” of the category and connect with consumers emotionally and combat a loss of market share to private label brands. Moving away from its simple blue and purple labels, the Schweppes brand’s new bright and energetic packaging aims to communicate […]
Cadbury is joining the recent trend towards premium dark chocolate by entering the space with a new brand, Cadbury Coco. Cadbury Coco is “made with discerning chocolate lovers in mind” as thin, smooth and refined dark chocolate in flavours such as dark orange and dark mint. It is the first range of products of this […]
