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Author: Michelle Herbison

Author: Michelle Herbison

News
Media News: Sportal becomes Sporting News, Wide World of Sport relaunches, Geelong Addy turns 175
  • Michelle Herbison
  • access_timeNovember 30, 2015
  • remove_red_eye1574 Views
News
Jean Paul Gaultier designs clothing and homewares range for Target Australia
Michelle Herbison November 26, 2015

Target Australia has partnered with renowned French designer Jean Paul Gaultier to launch an exclusive range of clothing and homewares as part of its Designers for Target program. He joins other big names designing exclusively for ...

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News
Media news: insect chunks, TV code of practice, radio and magazine audience stats, MRN, Bloomberg, AFR, Freeview and SBS
Michelle Herbison November 18, 2015

In Australian media news this fortnight, ACMA registers new TV code of practice, GfK releases Survey 7 results, Magazine Publishers Australia (MPA) release first Magazine Media 360° Report, Magic 1278 Melbourne joins with Magic 882 ...

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Technology & Data
Mohanbir Sawhney on transforming marketing with transmedia storytelling and agility
Michelle Herbison November 17, 2015

Content-led storytelling on transmedia platforms coming from an agile, always-on approach – this is the new way to do successful marketing, says scholar and consultant Mohanbir Sawhney. The director of the Centre for Research in Technology and ...

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