Author: Michelle Herbison
Author: Michelle Herbison
In Australian media news this week, Bauer launches WhichCar to compare new cars online, EMMA and Roy Morgan provide newspaper readership figures, radio reports ad revenue growth in July, and Facebook, Twitter and Hootsuite and ...
70% of large Australian companies are failing to align customer experience strategies with overall company strategies despite 98% believing CX is a strategic priority. ‘The State of Customer Experience Maturity in Australia 2015’, authored by ...
Sensis has released the results of its ebusiness report 2015, drawn from a survey of 1000 small and medium businesses and 800 Australian consumers. Here are some of the key findings. SMBs and digital strategy ...
Aiming to position itself at the forefront of industrial innovation, GE recently set up ‘tweeting machines’ that talked to each other in binary code, challenging Australians to crack the code to win a trip to ...
CarsGuide’s recent ad campaign attacking competitor Carsales has been deemed misleading or deceptive by the Supreme Court of Victoria. Carsales took legal action against the challenger brand after CarsGuide launched its campaign across TV, radio, ...
Aiming to build its brand from the inside out, international research company Bayer took an unconventional approach to organising its most recent leadership summit. Instead of partnering with a traditional training provider, talent and organisation ...
The days of retirement at 60 are becoming a memory for many, with 72% of older workers now willing to stay in the workforce for longer and 71% feeling optimistic about the idea. These findings ...
In Australian media news this week, Network Ten CEO Hamish McLennan and ABC director of news Kate Torney quit, Adshel announces a new digital street furniture network, Newslifemedia develops a content sales network, figures show ...
Marketing talks to Bank of Queensland’s Philippa Bartlett about how the bank is taking a radical departure from traditional branch design with a new concept it plans to roll out nationwide. Aiming to bring to life ...
Taxi booking app Ingogo has launched a cheeky campaign that highlights the hassles of booking a taxi over the phone. The campaign directs people to call a phone number which subjects them to sarcastic on-hold messaging ...
In Australian media news this week, Wyza, a new digital platform targets tech-savvy baby boomers, new Australian app Inkl unlocks news paywalls from around the world under a freemium model, BBC relaunches its news app, ...
Optus’ ‘Clever Buoy’ campaign by M&C Saatchi Sydney has won a Gold Lion at Cannes in the mobile category. Launched in 2014, ‘Clever Buoy’ demonstrated the power of the Optus network by developing a piece ...
