Author: Michelle Herbison
Charles Kobelke has spent the past year and a half transforming the marketing of BMW Melbourne manufacturer dealership and Mini Garage Melbourne. From a change in internal culture to better serve its customers, to driving initiatives such as hosting a range of innovative events, Kobelke has boosted engagement, customer satisfaction, and sales. When Kobelke arrived […]
In Australian media news this week, Bauer launches WhichCar to compare new cars online, EMMA and Roy Morgan provide newspaper readership figures, radio reports ad revenue growth in July, and Facebook, Twitter and Hootsuite and Instagram announce updates. Bauer launches WhichCar website Bauer Xcel Media has launched WhichCar, a “jargon-free” website for consumers to […]
70% of large Australian companies are failing to align customer experience strategies with overall company strategies despite 98% believing CX is a strategic priority. ‘The State of Customer Experience Maturity in Australia 2015’, authored by analyst Thomas McCann, outlines Forrester’s findings from a recent survey assessing CX maturity. The survey included 50 CX professionals at […]
Sensis has released the results of its ebusiness report 2015, drawn from a survey of 1000 small and medium businesses and 800 Australian consumers. Here are some of the key findings. SMBs and digital strategy Only 17% of online SMBs have a digital business strategy that has remained “basically unchanged” for the past two years, […]
Aiming to position itself at the forefront of industrial innovation, GE recently set up ‘tweeting machines’ that talked to each other in binary code, challenging Australians to crack the code to win a trip to the company’s conference in San Francisco. Over three weeks ad 234 hours, GE’s ‘tweeting machines’ sent amusing messages to each […]
CarsGuide’s recent ad campaign attacking competitor Carsales has been deemed misleading or deceptive by the Supreme Court of Victoria. Carsales took legal action against the challenger brand after CarsGuide launched its campaign across TV, radio, newspaper and billboard advertising. Both companies are online platforms connecting car buyers with new and used car dealerships and private […]
Aiming to build its brand from the inside out, international research company Bayer took an unconventional approach to organising its most recent leadership summit. Instead of partnering with a traditional training provider, talent and organisation development manager ANZ David Lawson decided to engage design agency Hulsbosch to create a design-led experience. Brainstorming on how best […]
The days of retirement at 60 are becoming a memory for many, with 72% of older workers now willing to stay in the workforce for longer and 71% feeling optimistic about the idea. These findings come from a new report from Financial Services Council and Commonwealth Bank of Australia, Older Workers Report 2015, based on […]
In Australian media news this week, Network Ten CEO Hamish McLennan and ABC director of news Kate Torney quit, Adshel announces a new digital street furniture network, Newslifemedia develops a content sales network, figures show less than half of online ads are viewable, Facebook launches Partner Categories, Twitter launches event targeting, Baby Boomer site Starts […]
Marketing talks to Bank of Queensland’s Philippa Bartlett about how the bank is taking a radical departure from traditional branch design with a new concept it plans to roll out nationwide. Aiming to bring to life the concept, “it’s possible to love a bank”, the new open plan branches will focus on facilitating conversations and customer […]
Taxi booking app Ingogo has launched a cheeky campaign that highlights the hassles of booking a taxi over the phone. The campaign directs people to call a phone number which subjects them to sarcastic on-hold messaging highlighting the benefits of the app. The on-hold message tells customers to “just stay on the line for a little […]
In Australian media news this week, Wyza, a new digital platform targets tech-savvy baby boomers, new Australian app Inkl unlocks news paywalls from around the world under a freemium model, BBC relaunches its news app, a change to government job advertising set to hurt Fairfax and News Corp, Good Weekend editor Ben Naparstek joins SBS, […]
Optus’ ‘Clever Buoy’ campaign by M&C Saatchi Sydney has won a Gold Lion at Cannes in the mobile category. Launched in 2014, ‘Clever Buoy’ demonstrated the power of the Optus network by developing a piece of breakthrough shark detection technology. The smart ocean buoy detects sharks in the water and sends instant alerts to lifeguards […]
