Author: Michelle Herbison
Author: Michelle Herbison
Never before has it been more important for marketers to understand how to meaningfully use the latest technology, and never before have marketing and IT teams needed to be so aligned. Dave Anderson, senior marketing ...
In Australian media news this week, Roy Morgan data shows people in mid-size Australian towns want local news more than people in larger cities, TV continues to dominate screentime, real estate website Domain posts strong ...
Customer experience among banking customers is on the decline, according to the latest World Retail Banking Report from global consulting firm Capgemini. 2015 is the second year in a row, and the first in the ...
Full of captivating stories, Katherine Nguyen is transforming Acer Australia and New Zealand as its head of marketing with her energetic and fun approach to serious, number-driven business innovation. Michelle Herbison delves into the details. ...
Mondelez Australia pre-packaged meal brand Easy Mac has crowdsourced its latest campaign in a bid to regain consumer trust and engage its target market after reversing an “epic fail” recipe change. The company received huge ...
In Australian media news this week, mX to cease publication, Shazam’s visual recognition functionality, Instagram’s Carousel ads, News Corp’s Sunday campaign, and OOH growth in May. News Corp axes mX Last week News Corp ...
As if Vegemite flavoured Cadbury Dairy Milk wasn’t enough of a surprising brand collaboration, Pizza Hut Australia and Four’N Twenty pies have created a lovechild: a meat lovers’ pizza with a meat pie stuffed crust. ...
Woolworths’ own brand range has won its branding agency two gold and two silver international Vertex Awards for private-label packaging design. Simon MacDonald, executive director of retail own brand (ROB) consulting firm Marque Brand Consultants, which ...
Almost half of online shoppers have abandoned a purchase or visited a competing website to make a purchase after technical frustrations, a study of 1000 people in Australia and New Zealand has found. The survey, ...
Global property and infrastructure company Lend Lease has rebranded, replacing its 20-year-old blue canopy logo with a fresh green mark and joining its name into a single word, Lendlease. The new look aims to reflect ...
Companies should consult religious leaders before releasing new products and services to avoid lack of adoption among religious groups, a Queensland University of Technology PhD marketing candidate suggests. Thamer Baazeem from QUT’s school of advertising, ...
In Australian media news this week, Eurovision breaks audience records for SBS, The Sydney Morning Herald and The Age websites turn 20, News.com.au launches a brand campaign, SCA launches a new 80s and 90s digital ...
Facebook users are spending the equivalent of one full working day on the site every week, with a quarter of people checking it more than five times a day, including at work and on the ...
