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Author: Michelle Herbison

Author: Michelle Herbison

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Coca-Cola historian Ted Ryan on the contour bottle, global strategy and health concerns
  • Michelle Herbison
  • access_timeOctober 6, 2015
  • remove_red_eye2129 Views
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Media news: Spotify and PlayStation invite brands, Instagram hits record users, Twitter’s ‘buy now’ button, Dame Edna and more
Michelle Herbison October 5, 2015

In Australian media news, Spotify is inviting brands to advertise on PlayStation Music, Instagram has more than 400 million monthly active users, Twitter partners with Aussie startup Bigcommerce for its anticipated ‘buy now’ functionality, News ...

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Nestle explains why it’s crowdsourcing ideas for KitKat, Allen’s lollies and Lifesavers
Michelle Herbison September 22, 2015

Nestle is the latest big brand using a crowdsourcing platform to collect fresh ideas around new product development, packaging and communication strategies. The FMCG giant is using eYeka, a global crowdsourcing platform that calls itself ...

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Media news: new Communications Minister, Zoo Weekly, Netflix reaches 2.2 million, Tim Fischer on broadcast law
Michelle Herbison September 21, 2015

In Australian media news this fortnight, Mitch Fifield appointed new federal Minister for Communications, Zoo Weekly to close, Netflix soars ahead of competitors Stan and Presto, Tim Fischer joins a campaign for change to broadcast ...

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