Author: Michelle Herbison
Author: Michelle Herbison
Brand strategy underpins every architecture and interiors project by Fady Hachem’s agency, Hachem, but he’s one of the designers defying industry norms. A disconnect exists between designers and branding, he believes, and he’s committed to ...
Commonwealth Bank of Australia has become the first of the Australian big four banks to launch a smartwatch apps for iOS and Android devices, including cardless cash, ATM location and balance information features. A section ...
Coconut water brand H2Coco claims to have created a new category with its new mix of coffee and coconut water, CocoEspresso. A spokesperson for H2Coco explains the new drink has been designed for the health ...
Porsche has released video footage of its hybrid supercar, the 918 Spyder, doing 350 kilometres per hour in the Australian outback to showcase its cutting edge electric vehicle technology. Using its 652 kilowatts of power ...
The average Australian worker would not recommend their workplace to others, is disinclined to do any more than what’s expected, and is probably on the hunt for another job, a new nationwide employee survey has ...
Woolworths has been copping attacks from both mainstream and social media for its insensitivity since launching its Anzac Day ‘Fresh in our memories’ campaign yesterday. The company was forced to shut down the campaign, which ...
Australia’s first online peer-to-peer car rental service DriveMyCar Rentals is pushing for growth by launching a new, slick website and rebranding to DriveMyCar. Initially launched in 2010, DriveMyCar poses a threat to traditional car rental ...
Mars Bar has introduced a new tagline for the first time since the 70s. ‘Put some play in your day’ was launched this week, to sit beside the existing ‘Work, Rest and Play’ tagline, in a TVC with ...
In Australian media news this week, the latest EMMA data shows mobile newspaper readership is up 14% year-on-year, Real Estate websites reach all-time audience highs, Val Morgan research shows cinema boosts positive brand sentiment by ...
Snickers has expanded its ‘You’re not you when you’re hungry’ message to YouTube, enlisting a string of video bloggers to prank their fans by posting videos shot as if they were hungry, and therefore out ...
The Federal Court has fined supermarket Coles $2.5 million for making false or misleading representations that its bread products were ‘baked today, sold today’ and ‘freshly baked in-store’. Former Victorian premier Jeff Kennett sparked the ...
Coca-Cola South Pacific has revealed its Australian TVC for its new Coca-Cola Life green cola. Based on the ‘Let Life Surprise You’ core creative, the new ad shows the company delivering its first Australian batch ...
TattsBet has kicked off its rebrand to Ubet by opening its first new retail store in Brisbane, which aims to modernise and digitise the in-store betting experience. The new Ubet store in New Farm ...
