Author: Michelle Herbison
Author: Michelle Herbison
Room-sharing platform, Airbnb and Aussie Rules Football team, the Sydney Swans have teamed up to offer the Sydney Cricket Ground as the largest property ever listed on the accommodation website. An apartment within the stadium ...
Toys R Us has created an augmented reality virtual Easter egg hunt in-store, in which kids can interact with Geoffrey the Giraffe and his Easter bunny friends through their tech devices. The TruMagic app, which ...
SPC Ardmona has launched a new packaging-led campaign that capitalises on support for Australian primary producers. The preserving company is launching a series of cans and tubs featuring images of the people behind the products, appearing ...
Hotel staff will review their guests as part of Art Series Hotel Group’s latest campaign, reversing the review culture that websites such as TripAdvisor have created. People staying at any of the six Art Series ...
Coca-Cola South Pacific has announced it will bring its new Coca-Cola Life to Australia in early April, where it’ll go head to head with rival stevia-sweetened product, Pepsi Next, which has been in market here for a ...
In Australian media news this week, News Corp commemorates the Anzac centenary by bringing ten wartime Australians to social media, Audi enlists Fairfax to produce a long-read series of native advertising articles, OPSM’s ‘Penny the Pirate’ ...
The Federal Court has fined Origin Energy $2 million and SalesForce Australia Pty Ltd (the Salmat subsidiary; not to be confused with American cloud computing company Salesforce Inc) $325,000, finding the utility provider and its ...
Marketers of consumer tech products are favouring market pricing strategies over the skimming or penetration strategies recommended by theorists, a recent study published by academic journal Marketing Science has found. The study compared the pricing ...
In Australia last month for the Salesforce World Tour in Melbourne, Jeffrey Rohrs, VP of marketing insights at Salesforce, spoke to Marketing about his thoughts on the state of the industry. Two years after the ...
Ricky Gervais has “never heard of” Optus but he’s starring in ads promoting its Netflix partnership because they paid him “a shedload of cash” – or so he says in the ironic anti-advert released in-line ...
In Australian media news this week, global cinema box office sales hit an all-time record due to APAC growth, mobile ad network InMobi reports mobile advertising growth, News Corp launches opinion website for women, RendezView, ...
Visual search is the latest beast tech companies are racing to conquer in 2015. Image recognition and augmented reality platform Blippar demoed the world’s first proprietary mobile visual search capability this week at South By ...
In Australian media news this week, mobile drives newspaper readership figures, the magazine industry is set to test newsagent oversupply problems, DAB+ listeners increase, Instagram launched video advertising, NITV secures exclusive rights to broadcast the ...
