Author: Michelle Herbison
Author: Michelle Herbison
Nick Baker got a tap on the shoulder when all ‘bloody hell’ broke loose in 2007. Seven years later, it’s an unrecognisable organisation. Michelle Herbison interviews the marketer in charge of selling Australia to the ...
In Australian media news this week, Yahoo7 launches native ads, Free TV Australia proposes changes to the Commercial Television Industry Code of Practice, research shows radio habits change least over summer compared with TV and ...
Coca-Cola was the world’s most awarded advertiser in 2014, having won at 36 different award shows and festivals, according to The Gunn Report for Media 2014. The report, which combines the winners’ lists from the ...
Ebay and Woolworths have teamed up to provide online shoppers with convenient collection points at supermarkets and Big W outlets in Sydney and Tasmania. From today, more than 40,000 products for sale from selected ...
Visa has announced it will roll out its online PayPal competitor Visa Checkout to 16 markets worldwide following a successful launch in Australia, the US and Canada in July 2014. Visa Checkout has had ...
Samsung has launched its new virtual reality headset to the Australian public by demoing a 360-degree underwater film that transports the viewer into the realm of great white sharks. The Samsung Gear VR is ...
WWF is combining mobile app technology with cause marketing in a ‘Tiger Challenge’ competition that pits runners against a wild Amur tiger to help save the species in Russia. Designed in association with agency ...
Roy Morgan Research has announced the winners of its annual Customer Satisfaction Awards. Apple, Bendigo Bank, Westpac, The Good Guys and Internode each won awards for the fourth consecutive year. The awards began four ...
Today marks Lunar New Year, celebrated in Australia by 1.1 million people of Asian descent, including 800,000 Chinese. While every year more brands are involving themselves in the celebrations, Thang Ngo, general manager of multicultural ...
The ICC Cricket World Cup has partnered with Facebook to produce a series of branded content videos featuring interviews with past cricketing greats. The Weekly Corner with Cricket Legends is Facebook’s latest exclusive partnership ...
Woolworths has retained its title as Australia’s most valuable brand despite a 17% drop in brand value this year, the 2015 Brand Finance Global 500 report shows. Lego’s massive branded content success with The ...
Apple has recruited “several hundred employees” to secretly design an electric car, according to “people familiar with the matter”, the Wall Street Journal is reporting. The rumour comes almost exactly one year after speculation ...
This year’s Media Futures survey from Starcom MediaVest Group predicts the increase in spending on owned and earned media is expected to be almost 3.5 times that of the increase in total paid media. ...
