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Aussie research on Internet of Things: operational savings, and productivity and revenue boosts

Technology & Data

Aussie research on Internet of Things: operational savings, and productivity and revenue boosts


Article theme badge Connect2Two thirds of Australian organisations that have deployed Internet of Things (IoT) technologies are reporting they have achieved cost reductions of 28% on average in operations and productivity, while more than a third report increased revenues.


Of the 26% of Australian organisations working with IoT solutions, 65% report operational cost savings and 53% are saving costs by improving productivity and efficiency. IoT has increased revenues for 38% of companies, by an average of 33%.

These findings come from a new Telstyte report for Microsoft, ‘Cut through: How the Internet of Things is sharpening Australia’s competitive edge’, which surveyed 300 Australians companies about IoT.

For anyone not yet up-to-date with IoT, Microsoft defines it as:

The Internet of Things (IoT) is the network of physical devices (such as machinery, cars, lighting, manufacturing equipment and sensors) that interact with each other and with business software systems. The IoT collects and collates data from those connected devices – data that can be used to improve customer service, increase revenue or reduce costs. Technologies like Supervisory Control and Data Acquisition (SCADA), mobile machine-to-machine (M2M) and other networked industrial control systems are also defined as part of the IoT in this report.

Despite the returns provided by IoT, the report points out that nearly half of the companies surveyed (48%) have no immediate plans to try the technology. One in five Australian organisations is unaware of the concept of IoT and its implications for business.

Just 4% of IoT users currently consider themselves mature users.

Companies not yet involved with IoT cite the following barriers as the most challenging:

  • Technology challenges,
  • cost of services,
  • security concerns,
  • lack of in-house skills, and
  • lack of understanding by organisational management.


Lee Hickin, Internet of Things Group Lead, Microsoft Australia says the report shows that organisations are beginning to realise the power of IoT.

“The research tells us that two thirds of IT and business leaders have seen at least a five-fold increase in connected devices in their organisation over the past five years with that trajectory set to continue into the near future. The challenge for Australian businesses will be to integrate those devices in a meaningful way and harness the power of the generated data.”


IoT advice

Telstyte has five key recommendations for companies considering embarking on an IoT journey:

  1. Start small then scale: to avoid associated with rolling out unfamiliar technologies,
  2. climb with the cloud: to overcome complexity, skills and cost barriers, explore proven cloud services that offer pay-per-use,
  3. partner and scale: fast followers can work with experienced vendor partners to reduce risk, leverage skills and adopt tried and tested solutions,
  4. keep it close: work with IoT providers with on-shore cloud services or those experienced in dealing with data location restrictions, and
  5. prepare for real time data: model processes around immediacy to build long-term competitive advantage.


Telsyte managing director Foad Fadaghi says: “Australian organisations are faced with a massive increase in Internet-connected devices that will give unprecedented insights into their operations. The real-time data generated from IoT devices will usher in a new era of productivity that will be critical for Australian companies looking at staying internationally competitive regardless of industry segment.”

Click infographic to enlarge.




Find out more about the Internet of Things in our trend report when you download Marketing‘s free content pack showcasing the Marketing Advantage membership. 


Michelle Herbison

Assistant editor, Marketing Magazine.

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