Author: Michelle Herbison
Author: Michelle Herbison
CarsGuide has erected a cheeky billboard outside the head office of its main competitor Carsales, drawing attention to the company’s differing services. Positioning itself as a challenger brand, CarsGuide has written on the billboard: ...
The Commonwealth Bank of Australia has overtaken ANZ to become the country’s strongest banking brand, according to the Brand Finance annual study. The ‘Banking 500’ study conducted by brand valuation and strategy consultancy Brand ...
Media Monday: Alan Jones is airing a regular radio show on Brisbane’s 4BC, ABC’s coverage of the AFC Asian Cup Final reaches 5.3 million fans across all channels, ABC dominates the AACTA Awards, and Nielsen ...
Direct mail from companies remains highly influential to consumers despite the growth in digital media trends, a UK study has revealed. Britain’s Royal Mail MarketReach conducted an 18-month comprehensive study into the value of ...
Qantas and Samsung have partnered to launch a new trial virtual reality in-flight entertainment service. Customers in Sydney and Melbourne’s international first lounges and in first class cabins on select A380 services will for ...
More than 100 million Chinese will take overseas holidays this year, with Singapore and South Korea the likely favourite destinations, according to predictions by travel search website Wego. Outbound travellers from China spent more ...
Tennis Australia is leading the way in innovative Twitter content and customer service with @AustralianOpen, one of the world’s best-run sport accounts, says Twitter Australia’s sport partnership manager, Jonno Simpson. A massive 33,000 new ...
Women tennis players are the most admired celebrity female sports stars and Maria Sharapova ranks the highest, according to a study by sports marketing researcher Repucom. The study measured celebrity DBI perceptions of 1.6 ...
Tencent and Alibaba have pushed long-time leader China Mobile out of the top two spots for the fifth annual BandZTM Top 100 Most Valuable Chinese Brands in 2015, by leading global research agency Millward Brown ...
Our Media Monday wrap is a day late this week due to the Australia Day public holiday. Leading Australian media news, Triple J has responded to viral campaign #Tay4Hottest100 with a Buzzfeed-style post, commercial radio ...
Australia Day is nearly upon us, and brands are getting involved. Here’s a quick round-up of some of the brand activities around the annual event that have caught our attention this year. SBS critical ...
A swarm of customer complaints has forced Glad Australia to backpedal on a product innovation to its cling wrap cutter. Despite supposedly being based on customer research, the new ‘upside down’ metal cutter blade ...
Businesspeople who mostly use their mobile phones for business rather than personal use are a dying breed in Australia, data from Roy Morgan Research shows. The proportion of Australians who use their mobile phones ...
