Author: Michelle Herbison
Author: Michelle Herbison
Supreme Court rules CarsGuide ads attacking Carsales are misleading, deceptive
July 29, 2015
CarsGuide’s recent ad campaign attacking competitor Carsales has been deemed misleading or deceptive by the Supreme Court of Victoria. Carsales took legal action against the challenger brand after CarsGuide launched its campaign across TV, radio, ...
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Bayer’s design-led leadership summit: building a brand from the inside out
July 28, 2015
Aiming to build its brand from the inside out, international research company Bayer took an unconventional approach to organising its most recent leadership summit. Instead of partnering with a traditional training provider, talent and organisation ...
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Working beyond 60: older workers optimistic about later retirement
July 28, 2015
The days of retirement at 60 are becoming a memory for many, with 72% of older workers now willing to stay in the workforce for longer and 71% feeling optimistic about the idea. These findings ...
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