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FedEx Express’ new campaign sends Caribbean hot pepper sauce around the world


FedEx Express’ new campaign sends Caribbean hot pepper sauce around the world


FedEx Express is showcasing its global delivery service by sending a Caribbean hot pepper sauce to people around the world.


The new multi-market advertising ‘ShowTheWorld’ campaign shares the story of how a small hot pepper sauce maker from Nevis in the Caribbean, Llewellyn Clarke, used FedEx delivery to expand his business globally.

FedEx Express wants the chilli sauce story to show small businesses around the world that the delivery service can be part of their global growth strategies.

“Llewellyn’s story captures the passion and perseverance of so many small businesses around the world who dream of going global,” said Raj Subramaniam, executive vice president, marketing and communications, FedEx Services.

“Growing a business internationally is not easy, but it can offer big rewards to small businesses with the right product, market entry planning and supply chain strategies.”

FedEx Express Asia Pacific vice president Malcolm Sullivan said the company is working with an increasing number of small businesses in the APAC region to help them establish global growth.

Here’s the main video telling the Caribbean hot pepper sauce story:


And the world’s reaction videos:





FedEx Express is also working on a series of small business case study 30-second TVCs for the APAC market. The first of these is the only one online so far:

Michelle Herbison

Assistant editor, Marketing Magazine.

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