Author: Michelle Herbison
Author: Michelle Herbison
Telstra has rolled out its first test group of phone box Wi-Fi hotspots and announced more than 100 towns and cities will gain access to 1000 hotspots before Christmas. On the surface the move seems ...
Coca-Cola Amatil has launched a new brand ambassador program, The Exchange, which aims to take a personal approach to strengthening the brands in its premium portfolio. In a bid to strengthen the traditional sales staff ...
More than 1040 brands placed native advertising pieces across 100 mostly US-based websites covering diverse interest areas between June and July 2014, according to MediaRadar’s first Native Advertising Index. Editor’s note: ‘Native advertising’ in this ...
In Australian media news this week, Frankie publisher Morrison Media sells to Pacific Star Network, CarsGuide.com.au launches its new pay-per-view model, Al Jazeera English launches a new brand campaign, APN Outdoor spends its first four days ...
YouTube’s music subscription service, Music Key, will offer offline and background listening on mobile to full albums and curated playlists for a fee of $9.99 a month. YouTube will push hard for the success ...
The internet’s ability to keep companies accountable will result in a future world where “all companies are good because bad companies will be exposed”, Professor Philip Kotler has foretold. The still-prolific 83-year-old’s discussion topics at ...
Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared – that the correlation between a company’s level of customer satisfaction and loyalty is only about 40%. But ...
The seemingly sudden popularity of locally-produced spirits is rocking Australia’s marketplace for alcoholic beverages. To wrap up our four-part series on the spirits of Australia, we discuss some of the challenges that the boutiques boom ...
A new forecast nominates 2020 as the year that half the world’s population is connected to mobile internet, and the forecaster, GSMA Intelligence, says Sub-Saharan Africa will lead the boom. The number of mobile internet users ...
In Australian media news this week, Better Homes and Gardens prefers Emma’s figures to Roy Morgan’s, more than half of newspapers’ audiences are reading on digital, the out-of-home industry grew more than 10% in October, ...
Apple’s Phil Schiller has topped the 2014 Forbes list of the world’s most influential CMOs for the third year in a row. This year was the third in which Forbes and Appinions teamed up to rank ...
Australians are more interested in brands offering them price point appeal, quality content and discounts than emotional appeal, two-way dialogue and choice, according to the latest ‘Online Behaviour Report’ from Bankwest. On a scale ...
