Apple CMO Phil Schiller named world’s most influential marketer for third year by Forbes
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Apple’s Phil Schiller has topped the 2014 Forbes list of the world’s most influential CMOs for the third year in a row.
This year was the third in which Forbes and Appinions teamed up to rank marketers from companies in the Forbes Global 2000 list on their level of influence and opinion leadership.
CMOs with a high level of influence were defined as: “Those chief marketers whose contextually relevant opinions, as expressed in a variety of online and offline media, aren’t just heard, but spur content-sharing in others – like retweets or blog posts.”
The study scored Schiller more than three times higher than second-place winner, David Lauren of Ralph Lauren.
Schiller, whose official job title is senior vice president, worldwide marketing, put forward his influential opinions and reactions more than twice a week during the study, compared with the bottom half of the top 50 CMOs, who registered influential opinions less than three times a month.
Schiller has spent 20 of his 25 years marketing and management experience at Apple.
Here’s the top 50:
- Phil Schiller, Apple
- David Lauren, Ralph Lauren
- Tim Mahoney, General Motors
- Jim Farley, Ford
- John Frascotti, Hasbro
- Kristin Lemkau, JPMorgan Chase
- Trevor Edwards, Nike
- Beth Comstock, General Electric
- Seth Farbman, Gap
- Alain Visser, Volvo
- Matt Jauchius, Nationwide Mutual
- Richelle Parham, eBay
- Martine Reardon, Macy’s
- Kevin Krone, Southwest
- Olivier Francois, Fiat Chrysler
- Stephanie Linnartz, Marriott
- Andrew Nocella, American Airlines
- Barb Rechterman, GoDaddy
- Blair Christie, Cisco
- Anne Finucane, Bank of America
- Russell Wager, Mazda
- Jim Berra, Carnival
- Jeremy Burton, EMC
- Alan Gershenhorn, UPS
- Tony Pace, Doctor’s Associates (Subway)
- Keith Weed, Unilever
- Dorothy Dowling, Best Western
- Ola Kallenius, Mercedes-Benz
- Dana Anderson, Mondelez
- Ariel Kelman, Amazon
- Michael Zuna, Aflac
- Jeannine Haas, Avis Budget Group
- Karen Quintos, Dell
- Ken Chaplin, Trans Union
- Khaled Elkhouly, Etisalat
- Lorraine Twohill, Google
- Mark Hug, Prudential Financial
- Roel de Vries, Nissan
- Mike Wege, Hershey Company
- Brian Smith, Lexus
- David Christopher, AT&T
- Loren Angelo, Audi
- Deanie Elsner, Kraft
- Roy Benin, Mars
- Ann Mukherjee, Frito-Lay
- Andrea Riley, Ally Financial
- Ann Glover, Voya Financial
- Jeffrey Hirsch, Time Warner Cable
- Andy England, MillerCoors
- Johan Buse, SingTel
