Author: Michelle Herbison
Author: Michelle Herbison
Kellogg’s Nutri-Grain cereal is repositioning itself away from ‘Iron Man Food’ towards celebrating individuals who live ‘unstoppable’ lives, starting with a branded video series showcasing blind Brazilian surfer Derek Rabelo. The new brand positioning ...
60% of consumers are negative, indifferent or ambivalent about ethical purchasing and less than half (41.5%) feel positively towards it, a study by researchers at Sydney’s UTS has found. The study, published in the ...
The ACCC is conducting an inquiry into the wholesale beer market amid accusations that brewing giants are “locking” craft brewers out of venues by use of exclusive and unfair contracts, according to consumer advocacy group ...
Fashion fans at London’s BFC Fashion Film event will transform their smartphones into virtual reality headsets to experience content from fashion brand River Island via Google Cardboard. River Island is the first fashion brand ...
Maggi Australia is the latest brand to produce a series of branded content videos targeted to tablet and mobile users via YouTube. Maggi and The White Agency have developed 17 ‘Fresh ideas for…’ recipe ...
In Australian media news this week, Fairfax signs a deal to launch an Australian version of The Huffington Post, BBC.com tops one million viewers, Bauer creates a global umbrella for its digital businesses, Fairfax releases more ...
Coca-Cola has suspended its #MakeItHappy Twitter campaign after being tricked by blog site Gawker into reposting passages of Hitler’s manifesto, Mein Kampf. The campaign was set up during the Super Bowl to retweet negative ...
Australians’ trust in institutions has dropped below 50%, the lowest since the 2009 global financial crisis, according to Edelman Australia’s 2015 Trust Barometer. The Trust Barometer puts Australians’ trust in business, government, media and ...
For years, Unilever’s male grooming brand, Lynx, was known for being edgy, controversial, and to many women, frankly, offensive. A typical Lynx campaign conveyed the message of the product transforming any male who used it ...
The Lego Movie has been lauded as a success story in branded content by many since its release last year, further legitimising branded arts and entertainment as an important element of competitive marketing strategy. ...
Australian teenagers are spending the equivalent of three school days online every week, Nielsen’s eGeneration Report reveals. The report found those aged between ages 13 and 15 are now spending 18.7 hours online on ...
